I dyed my hair pink a while ago and this product helps maintain my color in between visits to the salon. I wouldn’t recommend using this as a shampoo bc it can be drying and doesn’t really clean your hair well. But instead, use it like a hair mask (I lather this product all over my hair and let it sit for about 2-5 minutes) the longer you leave it on, the more vibrant it’ll be. It is very pigmented, so a little goes a long way. I also love the citrus smell!