We usually go with the store brand of litter, because it does just as well as the more expensive brands. Lately, however, I have switched to this brand. Mostly because my local Kroger is offering amazing savings on these. I usually get at least $3-5 off the sale price and have been paying about $3.99 for the litter, which is insane! It works very well, neutralizes those stinky poops very quickly and doesn't make much mess. My husband, who's a doll and always cleans the litter box, hasn't been complaining about the task as much and I think it's because of this litter. The kitties certainly seem happy, and that's what's important.