Probably a little more than most like paying, but if you look for sales you can get great deals and the clothes are durable and can be passes down for a long time. my daughter had a lot of vintage carters in her closet.
They're very affordable for the variety of styles they have. There are several carter's outlets all over the country where you can get clearance items for a steal. You can also get these at discount retailers such as marshall's and tj Maxx.