I have always loved Captain Crunch (and the many varieties now available) and this is no different. Same great product only in a slightly updated vessel. This just makes eating one of your favorite cereals so convenient. Before these came on the market you had to find a bowl, spoon, pour out the cereal, pour in the milk, put away the cereal. Not a lot of trouble but this concept sure does make life just a bit easier. Just tear of the top, pour in the milk and enjoy. Or enjoy as a dry snack at work or on the run.