ok i got this just yday at ulta during the 21 days of beauty sale for only $10 , its normally 20. i like this, i like the pigment. i cant tell if it plumped my lips, but i did tingle and for me it felt like that sensation you get when you eat a peppermint patty but on your lips. i doesnt stay so u have reapply and thats fine. the only thing i didnt like was the sticky factor, not a fan. for the price a couldnt resist.