Butter London Plush Rush Lip Gloss
12 varieties available

Butter London Plush Rush Lip Gloss


4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars20%
  • 3 Stars2%
  • 2 Stars4%
  • 1 Star0%


Plush Rush Lip Gloss - Experience a rush of lip decadence with Butter London's ultra-shiny, pout-perfecting lip gloss. Delivering a plush cushion feel, this luxurious gloss delivers smoother, fuller and more voluptuous lips. Uniquely crafted with a Phyto-Endorphin Complex to brighten your day. Choose your happy from a range of effervescent shades.Benefits:Brilliant shineCushiony feelPlumping Complex improves lip texture with a visible impact on lip shapeAlso provides an anti-aging/anti-sagging effectPhyto-Endorphin Complex for mood boosting - Plush Rush Lip Gloss see more...

Top Questions See all 1 Q&A

Butter London Plush Rush Lip Gloss
Butter London Plush Rush Lip Gloss
Reviews (45)
Q&A (1)
Media (9)
  • "I adore this lip gloss! It is super shiny, and plumps the lips ever so slightly with a nice tingly feeling (not overwhelming like some plumping formulas). Mine is in the shade Double Dare, which looks bright purple in the tube, but it a comparatively subtle brightening magenta shade on the lips. Absolutely gorgeous and feels so luxurious on the lips! I will be repurchasing in more than one shade." in 4 reviews
Holly R.
Morgantown, WV
301 reviews
Beauty Junkie Expert Level 5
Review for: Fireworks (shimmering golden pink) more...
I am not a big fan of lipgloss because I don't like how it always gets stuck to my hair and how goopy it is. However, this product has changed my perspective entirely! Butter London is well known for it's nail polishes (I love them!) and so I decided to check out other beauty products that they have. This lipgloss is a definite winner! It is a glittery gloss that makes your lips look absolutely stunning! It has a slight plumping effect on your lips to help them look less thin and more pouty. The best part, the formula is not goopy or sticky at all! It is the perfect formula for a wonderful gloss that doesn't get stuck in my hair. Here is a list of pros and cons of the product:
-very beautiful and glittery shades
-perfect formula- not goopy or sticky
-plumps your lips a bit!
-lasts a long time

-it can be a bit difficult to take off

This gloss is one of the best of its kind! I always wear it when I am having a good makeup day because it really brings my whole look together. If you don't have much luck with glosses, I really recommend not giving up and trying this one out!
Cat R.
Bronxville, NY
92 reviews
Beauty Junkie Expert Level 2
Review for: Dance Party (shimmering coral) more...
Overall, I'm a big fan of this lip gloss. It has a nice color and glitter-y shine that looks great on the lips. I also love the tingling that it has. It's very slight, though, not like an intense plumper. It's more of a cooling effect. As much as I like it, though, I wouldn't buy it at full price. I got mine on sale at Kohl's and for the price of (something around the lines of) $8 I think it's great. For $20, however, I wouldn't bother. There are plenty of cheaper options that are just as good, in my opinion. 
Tyreen S.
Sandy Springs, GA
30 reviews
Beauty Junkie Expert Level 2
Review for: Flirt (raspberry rose) more...
I was never a lipgloss girl until this one here. The plumping is such a nice light tingle. It makes me feel like a pin up starlet. The color is a lovely deep pink. It adds a touch of color color to a simple morning routine and gives a lacquer like gloss that leaves your lips centerstage.

Dont worry about your lips being too dry for this. It's nice and thick and moisturizers all the little cracks your basic lip balm forgets about
Sarah C.
Houston, TX
76 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I ABSOLUTELY love this lip gloss. I never really cared for lip glosses but it was a gift so I gave it a shot. While it was a little thick when I put it on, it got better the longer I wore it. The color is a little more muted in the tube. It lasts FOREVER. I figured I would just take it off while in the shower, but it stayed on and still looked perfect afterwards.
Layla C.
Olivehurst, CA
303 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I believe mine is in the shade toffee. I really enjoy this gloss! This was the first gloss I’ve tried of theirs. It definitely met my expectations. I enjoy having this lip product in my collection. I keep it in my purse because it’s actually one of my go to glosses! The price isn’t bad I even got mine for half off on sale at ulta for a short time period! I would recommend this product.
Nicole D.
225 reviews
Beauty Junkie Expert Level 3
Review for: Free Fall (shimmering brown berry), Birthday Suit (perfect nude) more...
I never hear anyone talk about these glosses! They’re great! They smell minty fresh. They’re not totally opaque but pretty close to it. They apply so nice & smooth. They last a decent amount of time on the lips, for a gloss. I also feel they make the lips look a little more juicy & plump! I’m very happy with them!
Hannah P.
Los Angeles, CA
40 reviews
Beauty Junkie Expert Level 1
This is a very natural shade on me, which I liked. I can tell a difference between when I use it and when I don't. However, it can be a little overpowering. I kissed someone the other day while wearing it and they asked me if  I was wearing menthol on my lips. It packs a real punch!
Rebecca V.
445 reviews
Beauty Junkie Expert Level 4
Purchased at: ULTA
I love this lipgloss formula! I purchased this and a double sent and I love both Shades that I got. This particular one is called firework. It is more of a nude shade but is very sheer since it is a gloss. As soon as I apply it I feel a light tingling sensation which is not unpleasant but feels good on the lips. Of course with it being a gloss it is transferable but I love the way it looks and makes my lips feel.
Jessica G.
Goshen, IN
29 reviews
Beauty Junkie Expert Level 3
I do believe the one I have was in a multipack originally. I have Butter London Plush Rush Lip Gloss in the color Free Fall. As you can slightly tell from the picture, it’s more of a deep/dark maroon with a slightly brown tint to it. I was very surprised the first time I used it. I wasn’t expecting a lip gloss to be so thick or rich in color. Still a great product and seems to stay fairly well.
Hannah N.
38 reviews
Beauty Junkie Expert Level 1
Review for: Double Dare (electric violet) more...
Comfy with a minty tingle and the color is fully pigmented. Comfortable and lasts a good part of the day. The paddle like wand makes it easy to fully coat your lips too.
Sandy C.
Tooele, UT
223 reviews
Does anyone love this stuff as much as I do!?!  The only issue I have is the limited color selection. Any thoughts? I think it would look great in some daytime friendly shades that aren't so pink. I love the nutmeg color…

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