A parenting essential, the bumbo floor seat is the perfect first seat for your little one. Its contoured design encourages good posture and helps your baby maintain a sitting position before she can sit upright on her own. Perfect for playtime, reading time and mealtime, this rose pink seat gives baby a chance to see her surroundings from a new perspective. A portion of the proceeds from every bumbo product purchase is donated to help the underprivileged and special needs children in bumbos hometown of pretoria, south africa. Learn more at bumbousa.com/bumbocares.