I think this has been discontinued? I used to use this stuff years ago, before dry shampoo was available in every line. It's really red, and gets a fine mist of red powder everywhere. But, if it matches your hair, and you don't mind the mess, you get a solid week out of your style. I couldn't believe how well it worked. No oil at all, plus the grit created loads of volume! Good stuff, but too bright and messy for me.