Let's be honest ladies, blow drying may make your hair smooth and shiny and gorgeous, but the heat damage afterwards is not fun to deal with! Once in awhile, a girl's gotta air dry to give her locks a break! And when you do air dry, you still want the same smooth shiny gorgeousness of blow drying, because who says you can't have it all?? This Bumble & Bumble product is the answer... I use this on a regular basis to give my hair a break and let it air dry, and I end up with a beautiful voluminous 'do that is less damaged as a result. It eliminates the frizz and tangled mess that my hair becomes when I let it air dry without any product, and it doesn't leave it sticky and weighed down either. This silky thin serum-like product disperses easily through wet hair and leaves you with naturally beautiful strands (and it smells divine). This "Don't Blow It" is the perfect hair product for air drying, and you really don't need a whole lot, so one tube lasts me almost a full year. Such a bargain when you think about the alternative: having to chop your hair off several times a year to get rid of the heat damage. I don't know about you, but I'd rather use this instead! Totally worth it!