Bumble and bumble Curl Conscious Calming Creme smells great and has a great consistency. I purchased to help my 3b curl game. Initially I love the product, but it created a ton of build up and left my hair feeling greasy. I started to use less product and I had the same results. I can see how this could work great for someone with drier, coarser hair, but for me, it was a miss.