Our 100% Pure variety offers the delicious taste of premium Ceremonial Grade Matcha, made without any added flavoring or preservatives. Experience a matcha drink for the modern age. Matcha NOW brings you fresh, pure matcha instantly. Our innovative cap technology lets us store the matcha in the cap, preserving the fresh flavor and quality until you're ready to drink it. Other pre-mixed matcha drinks oxidize quickly, turning brown and stale; with Matcha NOW, you're guaranteed a fresh, stimulating experience every time.