Used to buy the Brummel & Brown brand and liked it. The price kept creeping up and up -- disproportionately to competing products. As a matter of principle, I decided I'd had enough. Now I use Country Crock Light. It's $1 less than Brummel & Brown at the local Walmart. Both are produced by the same manufacturer, Upfield. The containers are identical; the quality / flavor is equal more or less. Neither of these is nearly as good as "Move Over Butter," which mysteriously disappeared from Walmart 2 or so years ago. No other local groceries stock it, either.