The charcoal face wash is by far my favourite of the two face wash types. The product feels silky to the touch, and it doesn't become sudsy or make bubbles. The truck is to rub the product over your entire face and next and then let it sit on your face to allow the charcoal to extract all the dirt and impurities on your skin and in your pores. Then wipe it off with a warm washcloth. For better results, always splash your face with cold COLD water to help close your pores.