I didn’t know I needed a “milky” cleanser until I met this one from BREAD—and now I never want to be without it. The BREAD Hair Wash is the perfect middle ground between a co-wash and a shampoo. It’s super gentle, but still leaves my scalp and hair feeling clean without any dryness or tightness. My curls feel soft and refreshed after every wash—not stripped or squeaky like with traditional shampoos. The texture is creamy and smooth, and it glides through my hair like a dream. It has a light, sweet scent that’s comforting and not overpowering (kind of like a subtle bakery vibe). Plus, a little goes a long way, so the bottle lasts longer than I expected. I love that it’s sulfate-free and designed with textured hair in mind. It’s become a staple in my wash day routine, especially when I want something low-maintenance but still effective. If you're looking for a cleanser that’s gentle, hydrating, and curl-friendly, this is it. Definitely rebuying.

BREAD Hair Wash is such a great find! It gently cleanses my hair without stripping it or making it feel dry, which is something I’ve struggled with using other shampoos. The creamy, nourishing texture feels more like a co-wash than a traditional shampoo, and my waves absolutely love it. After rinsing, my hair feels soft, smooth, and noticeably less frizzy. It leaves my scalp clean but never tight or irritated, which is a big win for me. And the scent — wow. It’s calming, subtle, and gives total spa vibes in the shower. I actually look forward to washing my hair now. I’ve noticed over time that my hair stays hydrated longer between washes too. It’s gentle enough to use often and leaves my hair feeling healthy and balanced. This has become a real staple in my routine, and I’ll definitely be repurchasing.

Bought this last year at Sephora. One of the only shampoos I ever bought where I can finger detangle my hair while it’s in. I love there products and they smell really good.