My beagle/shar pei *really* doesn't like to be wet, so even using a pump shampoo like this one was a battle/challenge. I was able to do a little at a time, mostly on her back. Directions state to brush the dog after applying the shampoo (this too was a challenge but it may just be a reaction from her breed(s). Her coat felt/looked smoother and smelt cleaner. Unless you want your hands to also smell like your dog's shampoo, I would recommend wearing disposable gloves when using this.