I do like this protein. From a keto perspective, it’s great! Zero carbs and recovers my muscles without making me feel too full and sluggish. The cookies & cream flavor isn’t the best. It’s not horrible, but to me it doesn’t taste like how it’s supposed to. The formula is also gritty and has a sugary texture. Other than that, this is a great protein that I will continue to use, trying different flavors of course. The value is amazing too for the amount you get. If you’re on the ketogenic diet or just trying the stay away from carbs, I would definitely recommend this.