Zum Laundry Soap is one of my absolute favorite laundry soaps to use! It cleans clothes very well! I use 1 full cap per large load of laundry. It is concentrated and lathers nicely in the machine. The scent is so fresh and not annoying. It’s at the top of my list for favorite laundry detergent scents! Once the clothes are washed, there does not seem to be residue left on the clothing. It rinses well but the scent stays on the clothing. I really love this laundry soap; I get excited for laundry day!

I was drawn to Botanic Choice Indigo Wild Zum Laundry Soap in Frankincense & Myrrh because the scent is absolutely gorgeous—warm, earthy, and spa-like without being overpowering. It makes laundry smell unique and comforting, especially for towels and linens. That said, while I love the fragrance experience, I don’t feel it cleans as effectively as my regular detergent for everyday loads, especially when it comes to heavier or more soiled items. I think this is a great option if scent and a more natural feel are your priority, but I personally reach for a stronger detergent when I want the deepest clean.

I have tried every "low toxin" detergent in existence over the past 15 years and Zum is by far the greatest one I have ever tried. I tend to rotate the scent I buy between this one, the lavender, and sea salt but the frankincense is by far my favorite. My clothes come out clean and smelling so fresh without triggering my sensitive skin and allergies. A little goes a long way so a bottle lasts a while. I recommend this detergent to everyone I know.