When my mom found out she was gluten intolerant, she thought it was the end of the world because she LOVES bread. I bought this flour for her thinking "eh, even if it's not as good as good ole all purpose flour, at least it will put a smile on her face." But man, oh man this stuff is great! I made a pound cake with it and it tastes just like a regular poundcake, but we didn't feel bloated after eating it! I highly recommend this product to anyone that is gluten intolerant or anyone trying to cut back on bread and flour. Thank you Bob!