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24 varieties available



4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars21%
  • 3 Stars4%
  • 2 Stars2%
  • 1 Star2%
4.59 / 5 based on 199 Reviews


What It Is:

A silky, powder eye shadow that glides on smoothly and blends easily. It's available in a range of shades for lids, lining eyes, and defining brows.

Why It's Different:

The densely pigmented formula keeps its color and can be layered for greater shade intensity.

How to Use:

Depending on the shade, eye shadow can be used all over the lid, on the lower lid, in the crease or as a highlighter. Dark shades can be used as a liner; apply with a dry or damp Eye Liner Brush. (All brushes sold separately.)


Talc , Polyethylene , Zinc Stearate , Tricaprylin , Tetrasodium Edta , Chlorphenesin , Potassium Sorbate , [+/- Titanium Dioxide (Ci 77891) , Mica , Iron Oxides (Ci 77491) , Iron Oxides (Ci 77492) , Iron Oxides (Ci 77499) , Yellow 5 Lake (Ci 19140) , Blue 1 (Ci 42090) , Blue 1 Lake (Ci 42090) , Manganese Violet (Ci 77742) , Ultramarines (Ci 77007) , Ferric Ferrocyanide (Ci 77510) , Chromium Oxide Greens (Ci 77288) , Chromium Hydroxide Green (Ci 77289) , Carmine (Ci 75470) , Bismuth Oxychloride (Ci 77163)]

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Top Questions See all 30 Q&A

  • How good is this?2 Answers
  • How is this product? do you love it or hate it? How is th...1 Answers
  • I have been thinking about trying this. How is it for lay...1 Answers
Reviews (199)
Q&A (12)
Media (15)
  • "My mom uses Bobbi Brown and always tried to get me to use it. I use to say no it's too expensive, but now it is all I use. I am only 18 so the cheap make-up was always the way to go. Now though I save up to buy the make-up and I will never go back to using anything else. The cream eye shadows are my favorite, along with the pink ballet shadow. I even have my best friend and 2 girls from work using Bobbi Brown. Such an amazing product, I always recommend it! The money is well spent." in 11 reviews
  • "It's one of my favorites. It is also very pigmented and goes on smooth and is long lasting. I love the eyeshadow " in 8 reviews
Maggie R.
226 reviews
Beauty Junkie Expert Level 5
Review for: Ivory, Wheat, Antique Rose, Bone, Grey, Heather, Other more...
Bought these for $26 at Bobbie Brown and Nordstrom. I have been experimenting with these for 5 years. It was my go to matte shadow until I discovered Ofra. These shadows are very similar in quality and cost to Laura Mercier Matte Eye Colour. Some colors were bought as eyebrow powders.

Pros: large selection of neutral colors. Non irritating to my super sensitive skin. Relatively healthy formulation. Ivory matches my skin tone so I use it as a base and highlight color. I use the eye shades over my Urban Decay Eyeshadow Primer Potion .

Cons: overpriced considering the medium quality. powdery. Hard to blend. Poor color payoff with some of the colors like DOve Grey.

I only recommend for people looking for neutral shades. I would like to see Bobbie make more cool toned colors like purples and blues abs teals.

Tip: I like to use Grey as a contour and as a brow color.
Review for: Eye Shadow Camel 5 more...
The thing about Bobbie Brown Cosmetics is that it allows you to look like your true self. Cocoa eyeshadow is one of my favorites. I use it not only as a eyeshadow, it is one of the best brow color ever. Not too dark, nor too light. There is not a day goes by that I do not use it on my brows. There are days depending on the visage I am creating that I use it lightly as a contour or blush. I am usually doing a darker lip color within the same palette to create a soft smoky look. I can not say enough about this versatile shade.
Laura F.
Sylvania, OH
52 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
My signature color is in petal and it is so nice and light while still being pigmented. I use this for a more natural look and it looks great. Bobbi Brown has products that are high quality and she has something for everyone. Her make up is worth the price and this eyeshadow is my favorite.
Courtney T.
367 reviews
Beauty Junkie Expert Level 5
Review for: Camel more...
Camel is the most gorgeous eyeshadow shade ever. I’m mad that I don’t use it more often. I’ve yet to find another eyeshadow like this one. The formula is amazing as well, super pigmented and blendable, but the color is what really stands out. It really makes my eyes pop.
Sarah T.
Belmont, MA
600 reviews
Beauty Junkie Expert Level 5
Review for: Eye Shadow Bobbi Brown Heather more...
Purchased at Nordstrom and from Sephora the heather color looks beautiful on my hazel eyes with charcoal and/or plum liner and black mascara. It’s got a creamy consistency in the application though a powder formula so it gives a smooth color payoff without being patchy.
Maria S.
3 reviews
Review for: Blonde more...
YASSSS!!! I love this product. I use a darker shade though. But I know it says eyeshadow, but I use this for my eyebrows LOL. It has worked for me so well. I prefer these better than the Dip Brow because this doesn't dry out. It also, last longer, so it's a win-win. 
Blythe S.
Kansas City
71 reviews
Beauty Junkie Expert Level 2
Review for: Black Plum more...
The most stunning color - a rich plum brown, perfect for a smoky eye look. Bobbi Brown shadows in general are super pigmented and blendable. I like to use this to line my eyes - it’s a little more interesting and rich looking than the deep browns I usually go for.
Jenie N.
92 reviews
Beauty Junkie Expert Level 2
I use this eye shadow every single day! Its such a nice pigmented formula that leaves your eye look looking flawless and perfect. It blends so easily and it is so easy to apply as well. Definitely recommend.
Ashlee D.
Douglasville, GA
65 reviews
Beauty Junkie Expert Level 2
Review for: Camel more...
This is the best all over color or transition color for any eyeshadow look. Highly pigmented and easy to use and blend! This is what I reach for everyday when I do my makeup.
Kelly J.
Cleveland, OH
47 reviews
Beauty Junkie Expert Level 1
This is the perfect shade for if you wanted to do a smokey eye. I have really light skinned so some dark colors look muddy on my eyes an eyeshadow, but this one looks great!
Tina K.
159 reviews
Is thus a good eye shadow to wear? how well does it go on your eye?
Erin H.
Florence, KY
271 reviews
I have always liked the look of Bobbi Brown products, but is it worth the money?
Ashley Y.
36 reviews
How do you like this product ? Also don't forget to search on Facebook for the group page for the app on Facebook :) link below! Room is building up. https://www.facebook.com/groups/1684626918439079/ The group is influenster :) Please be sure to come join the group! We are trying to help each other progress on this site to win more things.
Lucy I.
55 reviews
How good is this?
Tara O.
Akron, OH
55 reviews
Are these worth the money? Do they stay all day or do they just leave glitter everywhere?

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