Lift Your Look Achieve new heights and get the head-turning, full-body hair of your dreams. Fortified with Blow's vitamin-packed pure protein blend, Blow Up Root Lift Concentrate adds a healthy and irresistible boost to your hair care regimen. Increases fullness and manageability Unique targeted spray nozzle applicator Plumps tresses from your roots to tips Doesn't leave a hard or crunchy residue Especially Suited For: All hair types Essential Elements: A pure protein blend of sweet Almond, Milk and Rice strengthens hair. Free Of: Sulfates, Parabens and artificial fillers For Best Effect: Spray at roots and lift upward with brush as you blow dry. For a voluminous "bump" and extra height, apply in sections, starting at crown. Use with Blow Up Thickening Mist for added volume.