This is my favorite shampoo for my bleached blonde hair! My hair is naturally really dark, and I have been bleaching my hair for years, and I do not have short bleach blonde hair, I have hair that is extremely long even thoughI have my whole top of my hair bleached, and this shampoo is everything and a must have for me! It is a great sulfate free shampoo that helps to keep my hair just how I like it, not brassy! If I see my hair becoming brassy in between coloring it, this product paired with the conditioner, restore it back to an almost platinum white blonde which is a plus. I used to use John Frieda sheer blonde color renew tone correcting shampoo (that is also violet) and, yes,it is a cheaper drugstore brand that works well, but this shampoo beats that by a long run. After using this product I noticed it helps to not only protect & prolong my bleach blonde color, and prevent brassy tones, but it does so without damaging it, but actually making it healthier. My hair feels baby soft and super healthy after washing with this product and using the conditioner! Also I have noticed my hair has grown so much since I've switched to this line, my hair is past my waist and hip line, where as before when I bleached my hair I had to keep it shoulder length, now I get asked am I wearing extensions! I have to admit, I'm also in love and obsessed with the smell of this and the conditioner, it's amazing, and lasts and lingers well after you wash it. I was in Ulta, saw this violet shampoo that happened to be sulfate free, which peaked my interest, because when you bleach your hair it can damage it and I wanted something healthy for my hair but that did tone and color correct, and when I smelled it I was immediately like yes I'm buying It-the honey chamomile & quinoa are an amazing mix of fragrance as well as healthy Ingredients. I haven't gone back to another violet shampoo or color correcting conditioner since trying this line. I will continue buying this product and would most definitely recommend it to others. Even though it's sulfate free it does lather quite decently and can be used on any hair or scalp type; in the winter my hair becomes dryer and has had small flakes of dandruff (especially if I used a dry shampoo in between)and this line worked great getting it hydrated when it was dry. It also works amazing when my scalp is normal, or in the summer when it can be oily it cleanses it perfectly! Love my big sexy blonde sexy hair!