Colour is vibrant and lasts a while. had it on for roughly 3 weeks, and the colour is still vibrant. easy to apply and doesn't stain anything. washes off the shower easily. would definitely recommend.

It holds the color very well.. it's a vibrant color but it was more purple than pink for us, the packaging showed dark blonde would be pink, brown turned more purple, we dyed my daughter's hair to a dirty blonde before application and it was a deep purple in the end.. But it's really easy to apply and does not burn the head.. stains literally everything including the scalp for at least a week!! No harsh smell..

Smells like a normal hair colour, bottle is not great so gets pink dye everywhere. Was done on dark hair and it went slightly pink so works well. Short easy dye to use