I bought this on sale for $1.99 or $0.99, I can't remember. Either way, this mascara was incredible. It's my go to mascara for when I want a subtle and natural look, but still want some volumizing and lift. It's also fantastic because it's buildable to be more dramatic and more volumizing. I absolutely love that feature. It doesn't really flake off unless you touch it, which makes sense because it's not waterproof and you don't really want to be touching your eyes with mascara. It also comes off with makeup remover fairly easily, which saves a lot of pain and annoyance. Unbelievably surprised by this mascara, and I will always get this! Not to mention, the brush on this mascara is INCREDIBLE. I have yet to find a brush like this that I love as much. It grabs every single lash and separates them, giving the mascara a much more natural look, rather than spidery lashes or clumpy lashes.