I honestly never thought I'd spend this much on a lip mask/balm, but I finally picked this up. I get really bad dry/cracked lips during the winter, and this has been a life saver! I started out only applying at night, but now I use it during the day as well when I don't want to wear anything else on my lips. It is a little heavier to wear during the day, but it lasts and keeps my lips soft and moisturized. If you've had trouble finding something to work for you, I recommend checking this out!