I was looking for a protein powder to supplement my every day diet. I was overwhelmed with choosing one, but when a trusted RD I know recommended this one, I immediately purchased it. It is pricier than other powders, but this one doesn’t have any weird filler ingredients, plus it has extra certifications. So many of the “good” protein powders taste nasty and this one is actually pretty good. It mixes well with non-dairy and dairy milk. I’ve also used it in smoothies, which is great, too!