This product SAVED MY HAIR. I have extremely fine hair and I have been bleaching it for a good 5+ years. Unfortunately, I never took care of my hair like you are supposed to when bleaching it. This last year, all of the chemicals on my hair really caught up to me and I began to HATE my hair. It was so dull and dry, and it was so miserable trying to brush out all of the time... especially after a shower. I came across this shampoo and within one use, I could brush it out so easily. Now after using it for about two months, my hair looks/feels brand new. I'm still going to wait a while to bleach it again, just because I know it needs the break.. But if you feel like your hair is hopeless, try this shampoo and conditioner! A little goes a long way, so the bottles will last you forever. You can also switch up your shampoo and only use this one every two washes or so, if you want it to last longer. You won't regret this purchase, and it smells soooo good.