Great taste. Great change of pace. You rarely find it widely available. When it is on sale I stock up and hide it from everyone, unless there is a party, it is one of about 4 sodas that seem to get super cold when put in ice buckets. You can throw it in the freezer for a bit and it tastes even better and it lasts until you finish it off where colas taste good when froze like it but when you get to the last quarter of a soda it starts to taste a little watered down unlike Big Red, its flavor lasts to the end. It is usually a hit at parties, and is one of the first drinks that gets low.