A whole lotta gum in every pouch! Sitting in a bullpen one night, Portland Mavericks' lefthander Rob Nelson, and teammate Jim Bouton, the former New York Yankee All-Star, wanted something really different and fun to chew. So they came up with a great idea - shredded bubble gum in a pouch - and called it Big League Chew. It soon became an amazing hit with ballplayers everywhere. That was over 30 years ago. Today, more and more professional and amateur players in all sports are turning to Big League Chew, a fun gum that keeps your mouth from getting dry when the game is on the line. Big League Chew. The ballplayer's bubble gum. Made in the USA.