The eyeshadows to me resemble a brand called city color cosmetics with BH having less pigmentation. Also the covergirl shimmer shadows are horrible when compared to BH. Some of the matte eyeshadows do resemble MAC eyeshadows with 2x or 3x the application to get the MAC look. That is without promer, but with it one application will suffice. A lot of people believe some of my looks are used with MAC eyeshadows, however it is BH.