So long story short, I had bleached hair pretty lavender for about a year, then I had a fire. Apparently smoke damage to your hair can be a thing? So I chopped all my hair off and bleached it -again-. Fast forward 5 months, my hair is growing out, I'm not so happy with the lavender or the pastels, and want to go red. The red dye I used made my hair go black, not red. After using One and Only Colour Fix my hair was super fried and brittle, the girls at Sally's Beauty recommended this for me, at 99 cents I figured why not? It is a MAGIC CREAM IN A LITTLE POUCH. I'm so glad I bought more than one. My hair came out feeling like I'd never been cruel to it! I highly recommend it for anyone with over processed hair or even just dry frizzy curly hair (which mine is also bad combo with bleach, I'm so mean to my hair) It is a definite must have, I may add it to my bi-weekly hair routine.