I love everything about this product! The attention to detail in listing and explaining the ingredients is exceptional. Knowing exactly which ingredients are included, what they do, and which are omitted really speaks to me as a consumer who values transparency and information. This level of detail sets a high standard for other brands, and I appreciate them for it. The flower packaging is aesthetically pleasing and cute. I've been using It's a 10 products for years, including the regular leave-in and the keratin version. Recently, I also added argan oil to my routine. When I received this product, I tested it with my current regimen and was genuinely shocked by the difference. My hair felt SIGNIFICANTLY softer with this addition. This brand is new to me, but they knocked it out of the park in my opinion. ❤️

I tend to like leave-in conditioners and this one is a great option! It's very milky and easy to distribute onto the hair. It doesn't leave the hair greasy or sticky, and it does a fairly good job conditioning my hair. The scent is pretty fresh too!

This is really nice for detangling and has a good scent. I think that it’s fine but I would use something else more often in my hair. I find myself reaching for keratin spray or something along those lines compared to this.