Let me first state that I am NOT a fan of beer. I despise the taste, especially the aftertaste. My husband bought this for us to try. I tried it. It was alright going down. It tastes like cherry-flavored beer. Like Cheerwine but mixed with beer. It's the after taste that is really awful, if you don't like beer. If you like beer, it won't be a problem! It's pretty sweet tasting so if you're looking for a beer that isn't sweet, this won't be it. I think I'll stick to my liquor!