I absolutely love this highlighter, and have been loving it since it came out! I have repurchased it multiple times, and it is definitely worth the price. It gives such a natural, pretty highlight look to your face that isn't too over the top or fake looking. It gives such a pretty, golden, dewy glow to your skin. The stick applicator makes it very easy to easy and apply to your skin, as well as the product itself is super creamy and smooth making it easy to blend into your skin. The sponge on the other side of the product is perfect for blending the highlight into your skin. I just think it is such a beautiful color for a highlight, and it gives such a natural and dewy glow to your skin. I recommend it to anyone who likes a more subdued, natural looking highlight that is still shimmery and pretty on the skin!!

I honestly don't know how I feel about this. I don't want to give it a low rating over a natural look but I feel like that's not what this was going for when it implies a high watt shine that it doesn't even begin to touch. I feel like the marketing was way off the actual product performance and far beyond the products limitations.
So the outer packaging was adorable. Its like an old school light bulb box with that according style inner packaging. Cute. The actual product packaging seemed to want to resemble some kind of old school bulb but didn't quite get there. Its still cute with its mirrorlike metallic purple/blue/ silver outside packaging and the very cute mod label.
The brush on the other side is all but pointless. Its hard and little with hardly any sponge or space to it to blend out. Its like the worst buffer you've ever used and no one needs to be buffing in highlight like a foundation. It is better diffused and blended by fingers or a fluffy brush that can offer a light touch. The sponge is virtually useless.
The formula here isn't exactly horrid but it is super natural looking. We've got like a suoer natural, champagne colored highlight with white or silver shimmer. Its all very light and natural which can be pretty if thats what you're going for.
It just seems like with a name like Watts Up no one is going to be going for the pretty much invisible highlight. It should have been named differently because its barely there when applied and even less so when blended in just barely.
Its not an oil based product. Its almost like a matte type finish so it won't slide off oily skin or make you more oily and it hasn't broken me out which a lot of cream products tend to do.
Overall I donr think its worth it for 30 bucks but if you can find it during a sephora sale or something like I did for around 15 and not break the bank it could be a nice and natural highlight to add to your makeup arsenal.

I would have given this product a 2 star review but felt that it would have been unfair to do so because this product does give you a light natural glow and that's not the type of glow that I usually go for. If you are looking for a natural glow then this is definitely the product for you but not if you like something that is blinding. I'm also just not a big fan of having to apply highlighters with my fingers and although this comes in a stick form, which allows you to glide it over your face, you still have to use your fingers to blend it out. Because the highlight or isn't blinding, I feel that throughout the day it also does not last. The packaging however is so cute, which Benefit never seems to fail at! Benefit Cosmetics Watt's Up! Cream Highlighter

I absolutely love this highlighter! This is the highlighter that got me addicted to highlights. This creamy highlighter glides on top of my foundation so well and it does not pick up the makeup underneath so everything is still even. It is a great color for my dark skin, which is where I was nervous because I’m never sure how a highlighter is going to look on me. Benefit has such great products and this is just one of the many! I have given this highlighter as gifts multiple times within the last five months and everyone has fallen in love with it the way I have! Great great product!

I used to use this product everyday, and I loved it, however, if it is not applied with a brush, the product always took of my foundation, and the blender sponge on the bottom would simply wipe the product off. I would like this product better if the packaging were different. Nevertheless, this always gave me a nice glow and was incredibly long lasting!I fell in love with Watts Up! When I began pairing it with Becca's Opal pressed shimmering skin perfector. I enjoyed the Becca highlight and enjoyed the Watts up! Individually, but never achieved that perfect blinding highlight until I paired them. Watts Up! Is my secret for achieving that instagram ready highlight.I first bought this highlighter exactly a year ago. It changed my whole concept of GLO. the application is not best in & of itself, it comes on thick & looks like a shooting star on my cheekbone. However, if you apply it first, blending your foundation into it along with any concealer, it is thinned out nicely & the GLO is eternal!--lasts all day! (I use Perricone MD's "No Foundation Foundation No.1" for a Dewey addition to the GLO, along with Clarins "instant concealer" & YSL's "touch éclat.") I always dot some of the Watt's Up on the tip of my nose, under the swells of my eyebrows, above the ends of my eyebrows, in the dip of my cupid's bow, on the center of my chin below my lip, & of course, on the cheekbones. Blended with a round brush, it looks like you're GLO-ing from the inside-out. Contour with something equally about the GLO like Kevyn Aucoin's "Celestial Bronzing Veil," add a finishing powder highlight like Laura Mercier's "01" & you're all set! <

Watts up holds a special place in my heart because this was my very first highlighter. I sold this product at Ulta so quickly when I used to work for benefit cosmetics. It has a  a champagne peachy undertone that blends onto your skin so easily. It’s so easy to swipe onto your cheeks but I preferred using a sponge/beauty blender to blend on my face. This one is a keeper. 

Not worth all the hype that some of my friends have over this product. It is nice for a little glow and the cream stick applies alright, but I think i'm more of a powder highlighter or a pure liquid highlighter rather than a cream / stick highlighter. I don't like to rub it on over and over trying to build up my highlight, but for an everyday, dewy look, it works well enough. The packaging, as always, is on point, so I thought it deserved four starts instead of three. 

I love this highlighter so much. It's so gorgeous and provides the perfect amount of shimmer wherever you want! I simply use it over moisturizer for a super easy yet beautiful no-makeup makeup look. My one complaint is the staying power. If I apply this in the morning, it's gone within an hour and I have to completely reapply. Since it's nice and portable I'm not hugely concerned about it, but it would be nice if it stayed longer.

I’ve been using this highlighter since I got a sample of it 5 years ago, before the highlighting craze began. I’m personally not huge on bright shiny highlighter, so this gives me the perfect level of a soft glow that I like. The application is smooth and doesn’t clump, and it’s easily blendable with a finger or brush. I’ve worn it on nights out and it looks good every time I look in the mirror during a bathroom break.

I got this review for free with my Sephora birthday gift a few years back. To be frank, I don't like it. It leaves a chalky highlighter, and the consistency isn't easily blendable (could be because it's old). Whenever I put it on, it looks tacky and I regret it. I also have olive skin tone so I am assuming it may just be too light for me and that could also be a factor! I will not purchase the full size.