Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Benefit Cosmetics They're Real! Push-Up Eye Liner
3 varieties available

Benefit Cosmetics They're Real! Push-Up Eye Liner


3.5 out of 5 stars
  • 5 Stars32%
  • 4 Stars26%
  • 3 Stars20%
  • 2 Stars13%
  • 1 Star10%
3.57 / 5 based on 5,735 Reviews

Product Description

They're Real! Push-Up Eye Liner - It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! 91% said it was longwearing* 81% said it was waterproof* 88% said it hugged the lashline* 84% said eyes looked visibly larger*   *Results observed in a consumer panel survey on 32 women after 2 weeks How to: How to In Green: - They're Real! Push-Up Eye Liner see more...

Top Questions See all 196 Q&A

Benefit Cosmetics They're Real! Push-Up Eye Liner
Benefit Cosmetics They're Real! Push-Up Eye Liner
Reviews (5735)
Q&A (196)
Media (141)
Buy on Sephora*
Kat J.
San Antonio, TX
512 reviews
Beauty Junkie Expert Level 5
Review for: Black, Other more...
So, this eyeliner has a lot of controversy. You either hate it, or you love it. I guess I’m somewhere in the middle because I do like it quite a bit, but it’s not my favorite. I’ve received deluxe samples over the years and use them every time.

This is a very pigmented gel liner that glides on pretty easily and doesn’t budge all day long. So that was really nice, knowing that my eyeliner wasn’t going anywhere all day. That also means it’s a little difficult to take off at the end of the day (unless you use Benefit Cosmetics they're real! eye makeup remover). But that wasn’t a dealbreaker for me. You click the bottom of the tube and it dispenses just a small amount out of the angled tip. I liked how easy it was to apply, although I didn’t find it super convenient for a winged eyeliner look because I’m so used to using a brush tip for a crisp line.

Here’s where my opinion of the product wavers,... It can dry out if you don’t use it regularly. It doesn’t always glide so easily depending on how the tube is dispensing that day. It works great for a bold matte eyeliner (both in brown and black), but it has a couple of small flaws that make me hesitate before buying. So try it out for yourself,... See which group of people you belong to. The ones who hate it, or the ones who love it. Once you know which side you’re on, you’ll either never touch this Benefit product again or you’ll buy it all the time. Just see for yourself.
Sarah K.
30 reviews
Review for: Black more...
Ok for the price, this is not my favorite. I only bought this once, and would not again. Every time I open it, a bunch of product has bunched up to the top that I have to wipe of and waste or it will come off on my eye in a big clump. Once I’ve cleaned it off, it’s very difficult to figure out what the correct amount to push up is. Too much, and it comes off in a big clump and you can’t even finish it. To little and you get spotty eyeliner or none at all. I bought this, and honestly have been wearing no eyeliner instead of wrestle with this. On special occasions I always think: “hmm, maybe I’ll try again.” And it’s always a mistake. Run from this product. There are plenty of great products benefit offers. This is not one of them.
Tiffany T.
Brenham, TX
25 reviews
Beauty Junkie Expert Level 1
I bought this product for my wedding in 2015. After watching the product demo video Benefit put out, that I would be able to “stamp” my way to a perfect winged eye for the big day. For the most part, I was right. I bought it the day before and used it the day of.

When I decided to keep using the product for my everyday routine, I wasn’t a fan. Product would dry up between uses or would fall off the stamp applicator completely, causing a HUGE waste of product. It didn’t glide on as well, often resulting in gaps that I would fill with a different eyeliner. After a few frustrating attempts to make this work, I finally threw the whole thing away. Great for initial use, but a disaster if you’re looking for an eyeliner long term.
Jessica D.
Kinsman, OH
39 reviews
Beauty Junkie Expert Level 1
This is my favorite eyeliner so far! I have been using it for a few years now. It is so easy to apply to my eyes and with the tip being slanted makes it easy to do winged eyeliner! The only con I have is that because of the fact that you have to twist the bottom to get it out, it is hard to work with. When I first open it I have to twist it a lot to get the product out and it takes so much time. Sometimes I will twist it and the next time I open it there is a bunch at the top that is wasted. That doesn’t deter me from purchasing it, but it’s a little annoying. The eyeliner stays on all day and doesn’t fade at all. I would recommend this to anyone!
mckinnon ✂.
Raleigh, NC
39 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
I LOVE this eyeliner. It is a gorgeous matte black that is super dark. Usually, the felt tip liners irritate my sensitive skin and flake off during the day, but this liner does not do that. It is super long-lasting and the pointed tip kind of acts as a stamp to guide your wing. I personally think this liner is a little advanced for beginner/intermediate makeup fans because it is a little difficult to use if you are not experienced in working with eyeliner. It adheres to the natural shape of your eye quite easily though, and I think it's the best eyeliner I have ever used! 
Kelly M.
Greenwood, IN
152 reviews
Beauty Junkie Expert Level 3
Review for: Black more...
I've always had luck with Benefit products. This one however is not my favorite. I like the idea of the angeled tip for a on point wing look. The twisting up of the gel is a issue. It seems like you end up with more gel than needed. After you use it the gel hardens. Even with the lid on. So you have a gel booger that you have to take off when you use it next. More wasted product. Alot of effort and wasted product for the price point in my opinion.
Guerrera d.
New holland, PA
243 reviews
Beauty Junkie Expert Level 3
Review for: Black, Other more...
I just love it! Its easy to use, gives you the perfect line, it will last for a long period of time, I mean, maybe 24 hrs... its a little pricey but I think is worth it. The only thing I see wrong its the amount. Too small and wont last long. Depends how much you use it. Since is liquid. But I do love this product very much!
Nicolette J.
26 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
I am in love with the mascara, so I figured I would give this eyeliner a try, and what a huge letdown. It takes so many turns to get any product out at all. Sometimes it goes on smooth for half an eye and then with the next 3 turns is all clumpy and flakes off. The applicator is pretty stiff which makes it hard to get a sharp wing and it comes out looking like a smudged mess. Every time I've tried this I've had to re-do it at least once and almost always end up going over it with a liquid eyeliner.
Kaylin F.
Plaistow, NH
120 reviews
Beauty Junkie Expert Level 2
Review for: Black more...
Benefit has some good products, this is not one of them. I honestly have never hated an eyeliner more than I hate this one. I tried to work with it quite a few times and it's so hard to work with. I don't hate the tip that this has I think the idea is pretty good but the actual product is just so bad. When you twist the product up its extremely thick and it doesn't apply well at all. Besides being a really thick formula it's extremely dry so it doesn't glide on nicely at all. it just tugs your eyelid as you try to use it and it stays in a chunk. The formula makes it extremely hard to do a wing even though they market it as being easier than other liners to create a wing. I wouldn't recommend that anyone buys this, If you really wanted a gel eyeliner you would be much better off buying a gel eyeliner in a pot and using a brush to apply it. 
Kristina F.
99 reviews
Beauty Junkie Expert Level 2
Review for: Purple, Black more...
For the first week or two it works good.  It dries up in the tube so quickly, and falls out like pieces of clay.  As applying, you lose a good bit of the eyeliner because it just falls apart.  Once applied, it dries out in a few hours and looks crumbly.  I think it is pretty and looks good on the eyes for an hour- but it is not a great all day liner and it is difficult to remove.
Yanira S.
Chicago, IL
52 reviews
Is this a good product for people that can't do the winged liner?
galina G.
3 reviews
I found this eyeliner difficult to apply, is there a special way to apply it I'm not aware of?
Jen G.
9 reviews
Is this kind of like liquid liner? I like the pencils, but prefer the liquid liner, this looks like it's the best of both worlds?
K I.
16 reviews
Is it really worth it ?
Laura M.
Doral, FL
97 reviews
Is this liner long lasting?

Join now to gain access to over 25 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us