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Benefit Cosmetics They're Real! Lengthening MascaraInfluenster Beauty Awards Winner 2015
3 varieties available

Benefit Cosmetics They're Real! Lengthening Mascara


4.3 out of 5 stars
  • 5 Stars61%
  • 4 Stars22%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star2%
4.37 / 5 based on 18,575 Reviews
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Product Description

They're Real! Lengthens, Curls, Volumizes, Lifts And Separates. Our Jet Black, Long-wearing Formula Won’t Smudge Or Dry Out. A Specially Designed Brush Reveals Lashes You Never Knew You Had!

94% Saw Dramatic Length & Volume*
94% Saw Visible Lift*
100% Saw Long-wearing Results*


Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bisdiglyceryl Polyacyladipate2, C1836 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, Vp/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium Edta, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, Bht, Sorbic Acid. [+/: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Titanium Dioxide (Ci 77891)]. N° 05827/N

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Top Questions See all 4,757 Q&A

  • Do this give your eyes the bold pop look?103 Answers
  • Benefit Cosmetics They're Real! Lengthening Mascara **Cop...38 Answers
  • Fave mascara at the moment? Mine is Benefit Cosmetics Th...7 Answers
Benefit Cosmetics They're Real! Lengthening Mascara
Benefit Cosmetics They're Real! Lengthening Mascara
Reviews (18575)
Q&A (988)
Media (1119)
  • "This mascara is definitely one of my favorites! Whenever I'm wearing this people always compliment my lashes! This mascara does a great job at lengthening & volumizing! Perfect mascara If you are going for bold lashes! " in 2302 reviews
  • "I got a sample of this at Sephora and this is mascara has a funky wand, as I'm sure everyone knows. But the ball on the end works great for getting inner lashes or separating lashes." in 992 reviews
  • "So my mascara has always smudged after about two hours of wear, or I have to use waterproof mascara which makes my lashes gross after I removed the mascara. Since this mascara is water resistant it does not do that to my lower lashes. People keep saying the price is a con, but I buy the smaller tube which costs $10, so it is similar in price to the drugstore mascaras. My only complaint is that the spiky ball on the end of the mascara wand really does not work for me." in 592 reviews
Mareli S.
Mesa, AZ
56 reviews
Review for: Black more...
I know everyone says they have tried them all but I literally have spent thousands of $ over the years trying to find one that works for me. I have tried all of the top brands as well as drug store brands. My lashes are thin (you could probably almost count them) and short and have no natural curl to them. If I don't use an eyelash curler, the top & bottom lashes of the outside corners will stick together no matter what mascara I use. This one takes a little practice to get it just right for you. I have found that if you let it dry and try to put on a 2nd coat, it will clump. The more you try to work with them the worse they become. Therefore you make sure you have enough on the brush the first time. I always curl my lashes first then starting at the base I move the brush up slowly, slightly wiggling it back a forth so that I am depositing the maximum I want on each lash because I can't re-coat once dry. I don't take the brush away from my lashes until I reach the tip, brushing straight up until I've passed the tip. IF I see that I need to adjust the lashes, I go back immediately while they are still wet, and using that rounded tip, separate them or what ever it is I wanted to fix. The key is to not let it dry before separating or adjustments. It made my eyelashes look twice as thick and twice as long. Now it did not give me those lush full lashes some women (& many men) are blessed with but it made a substantial difference. It does not flake on me at all through a 12-14 hr day, but I'm not one who touches my lashes or my eyes after they are made up; like rubbing or wiping. As for removal, it is almost like a waterproof because soap and water nor many of the makeup removers take it off. I use those wet facial cloths to remove all my makeup. Takes it right off. Some brands work better than others but so far they all work. I take the cloth and keep it folded becasue it's holding more moisture that way, and with my eye closed, press it up against the underside of my lashes where I put the mascara on and hold it there for a couple seconds to soften the mascara and then wipe the cloth upwards. I usually do it 2 maybe 3 times depending on how much I purt on. Now granted, I now have it smugged on my eye lid but then using a clean part of the cloth, wipe my lid and it's gone! Don't pull on your lashes or rubbed something roughly over them back and forth because you are going to pull out your lashes. While you're young you may not think about that but as you age and especially with what we do to them to look the way we want to look, is hard on them. At some point they will stop gowing rapidly replacing the ones that fell out and they will get thinner and thinner. Have you ever seen a woman over 45 or there abouts, with thick eyelashes that are real? So be gentle with them. Now this may sound like it takes a long time to put on or off but it's actually quicker than when I used the other top brands becasue I don't have to 2nd coat and then play with them to separate etc. And coming off is quicker than if I washed my face with soap and water. So to those of you that have difficulties using it, try it my way and see if that works for you. Just remember, even though they all say to let them dry and put on a second coat, it doesn't work with this one. It will clump and that's the flakes that fall off so quickly into your day. I'll even rotate the brush as I'm putting it on so that I'm using all of the wet sides of the brush.
Sahvana M.
41 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
This is a good mascara, that's not even a doubt. It works really well. It stays for freaking ever (it's actually hard to remove even with really good makeup remover). It makes your lashes stand out very nicely. But I definitely don't love it. As I said, it's really difficult to remove and let me tell you, I don't love thinking I've gotten all my makeup off and then looking in the mirror after a shower and finding mascara still running down my face. Not cool. I don't love the wand either. It's rubber, and the spikes are pretty sharp for being near your eyes. It can be uncomfortable against your waterline. I also don't like the little ball at the end for your lower lashes. It's unnecessary, because the wand is already small enough to work with on your lower lashes, and it actually makes it harder to apply somehow. This mascara also runs the risk of becoming clumpy or spidery very fast. Do not even try to add layers once it has dried. If it's not wet when you put layers on, well. Sorry. It is buildable to a point while it's wet, but don't push it. This sounds like a lot of cons, but this really isn't a bad mascara. It's just a lot of little problems that make it something I wouldn't go out of my way to buy again, but I wouldn't say no to using it in the future.
♡Hope ♡.
254 reviews
Beauty Junkie Expert Level 3
Review for: Black more...
This has every quality that anyone is looking for in a mascara and more. The color is the perfect black color for anyone’s everyday looks that they are trying to perfect. Along side that it comes in a cute travel container that you can bring just about anywhere and use anytime without it being to heavy or loosing it. The mascara itself is so pigmented and work wonders on my thin eye lashes without the need to curl them 100 times just to get a more full effect. Lastly my love for the brush to put on the mascara itself it doesn’t clump like most of the other mascara and dry out. With also the advantage of little to no smuggling and its long lasting. I would highly recommend this product to anyone looking for a better mascara option that it’s extremely expensive.
Abbey L.
Painesville, OH
140 reviews
Beauty Junkie Expert Level 3
Review for: Black more...
People seem to be torn about this mascara, but I absolutely loved it! I've found a new holy grail now (Benefit's Bad Gal Bang!) but this was my tried and true for years, and here's why:

The formula is great. It doesn't clump up on me at all, and it gives my lackluster lashes SO much length, they do genuinely almost look fake. The mascara is nice and black, which I love, and I notice no flaking off or smudging onto my lids throughout the day. The wand itself is great for getting those tiny lashes that a lot of mascara wands miss, but the applicator is very spiky, and can be a little painful if you aren't careful.

The only thing keeping They're Real! from a 5-star rating is that it is borderline impossible to remove. Seriously, it's a huge pain to take off. I guess that could be a pro OR con because once it's on, it's ON. That aside, this mascara is a total hit. I'd recommend it to anyone!
Anahi L.
San Ysidro, CA
53 reviews
Beauty Junkie Expert Level 2
Review for: Black more...
This is by far the best mascara I've ever used - it's easy to apply without getting smudges on your eyelids, doesn't clump easily, adds volume AND length, and doesn't flake/smudge throughout the day. I would give this 5+ stars if it wasn't so dang difficult to remove! I keep checking the tube and packaging to make sure I didn't purchase waterproof by accident. Using a makeup wipe instead of a cotton ball/pad helps a little, but I still worry it's hard on my lashes. I usually go through a tube of this, then use a different kind for awhile before buying this again to give my lashes a break
Miranda W.
Branson, MO
280 reviews
Beauty Junkie Expert Level 4
Review for: Black more...
I bought this product years ago when it first came out and gave it a try. Upon application, it didn't do anything good for my short straight eyelashes. No curl with hold, no volume. Later that day when taking my makeup off, it was like cement on my lashes. It was not easy to take off even with an oil based remover, I lost a few lashes in that process. The product burned my eyes after a few hours of wear. My eyes were red and stingy all day.
I wanted to like it so badly as I spent my money on it and everyone was just starting to notice it's launch, but I didn't even try it again after the first time. It dried out in my drawer. I hear so many people love it that I just don't understand. Maybe I was sensitive to an ingredient?
Mackenzie V.
52 reviews
Review for: Black more...
This mascara is by far one of my favorites!  It goes on evenly and I haven't had any issues with clumping.  It is easy to layer so you can build your look depending on the occasion.  The packaging is great and the wand is perfect for an even and full application without making a mess everywhere. This mascara stays on so well and can even be tricky to remove with makeup remover.  It has survived allergy season, tears, and overnight wear like a pro.  I am very impressed with this product, especially for the price.  It makes my natural lashes look long and full, and I don't have to apply anything to them before/after or curl them.  Highly recommend!
Raven T.
Fair Lawn, NJ
25 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
I am pretty sure I am the only person on the planet who was not a fan of this mascara, but I stand by my word. As a mascara junkie, I was told I had to try this out. It made my lashes look really sparse, and I found it hard to build up. It just wasn't the look I ever go for with my lashes, as I am a blonde who likes them to look as full as possible at all times. As the product dried out, I kept the wand, which I now use to separate the lashes before/after applying a different mascara.
Rita M.
Staten Island , NY
93 reviews
Beauty Junkie Expert Level 4
Review for: Black more...
This mascara is really good, it lengthens my lashes really nicely and the package is amazing, I love benefit packaging! It lasts all day long, I've heard people say that it dry fast but for me because I don't leave it exposed to air much it's always in a bag that's why I didn't dry on me and I have had the Benefit Cosmetics They're Real! Lengthening Mascara for almost a year now and it didn't dry yet! I'm giving it 4 stars not 5 because the tip of the wand picks up a lot of product and it annoys me.
Ashley M.
Olathe , KS
14 reviews
Review for: Black more...
I got a sample of this in a gift I received from Sephora and I actually didnt touch it for awhile because most of the ones I try in those boxes haven't worked for me. I was bored one day and decided to just mess with it. I personally always use two mascaras, one to thicken and then one to split up my lashes. This one was so much better than I thought it would be. It split up my lashes and was somewhat thick. I ended up buying the full tube and use it everyday, the only thing which isn't necessarily bad but it is really hard to get off. My makeup wipes don't even usually get it all off. But overall I would say its a really good product. 
Lexii B.
West Covina, CA
184 reviews
Beauty Junkie Expert Level 4
My question is how good is this mascara at thickening lashes ? And not clumping ?
Jacqueline W.
75 reviews
Does it clump fast?
lulu j.
215 reviews
Beauty Junkie Expert Level 5
This its so tiny ^_^, how does it work? its it great in volume and lenght?
Jenny Flo S.
240 reviews
Does anyone else have a hard time removing this mascara?
Grace S.
Huntley, IL
92 reviews
Beauty Junkie Expert Level 2
Is it true that applying this mascara hurts

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Benefit Cosmetics They're Real! Lengthening MascaraInfluenster Beauty Awards Winner 2015
Benefit Cosmetics
Benefit Cosmetics They're Real! Lengthening Mascara