Benefit Cosmetics They're Real! Lengthening MascaraInfluenster Beauty Awards Winner 2015
3 varieties available

Benefit Cosmetics They're Real! Lengthening Mascara


4.3 out of 5 stars
  • 5 Stars62%
  • 4 Stars22%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star2%
4.38 / 5 based on 16,965 Reviews

Product Description

Bigger, bolder, sexier lashes! they're real! lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

  • Comes in full size & mini
  • 94% saw dramatic length & volume*
  • 94% saw visible lift*
  • 100% saw long-wearing results*

*Results observed in a consumer panel survey

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Top Questions See all 937 Q&A

  • Do this give your eyes the bold pop look?100 Answers
  • This is the benefit we are real mascara I loved it so muchhh 😍Ben...1 Answers
  • what is your all time favourite mascara? mine is the Benefit Cosm...4 Answers
Benefit Cosmetics They're Real! Lengthening Mascara
Benefit Cosmetics They're Real! Lengthening Mascara
Reviews (16965)
Q&A (937)
Media (991)
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Madison S.
Yucaipa, CA
2 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
This mascara is a good one when it comes to making your lashes look longer just not much for adding volume but if you have full lashes the length it adds makes up for that its definitely waterproof and holds up through out the whole day this mascara also doesnt flake which is always a must however the applicator brush is one of those very tight hard and tiny little bristles that idk about everyone else but every once in a blue moon ill stab myself and its always a b**** :| so i usually dont like these types of brushes and i also feel like its harder to layer your mascara with these types of brushes on top of that this mascara is ridiculously hard to take off i never got to try it with the "Theyre Real Remover" which im assuming removes it effortlessly but idk i like using my daily wash to handle it all and its not a type that you can just get off in the shower you will feel the build up when youre applying your makeup after i used an oil makeup remover which worked great but you have to be ultra careful to not get it in your eye anything that wasnt oil based just didnt seem to work on it so at first i was in love and raving about this product but after a month i concluded that i wasnt so into this mascara and i wont be purchasing again because of the extra steps it requires in removing it but for those who enjoying lengthening their beauty routine this is a good mascara that i would suggest at least trying before knocking    
Em W.
Oakland, CA
27 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
Please don’t buy this mascara!! Although it’s a great product I cannot condone the animal testing that Maybelline carries out. They shave patches of fur off of animals and drip makeup samples onto the skin to see if it scabs, tie animals down and drip cosmetics into their eyes (which can infected or bleed) and practice other incredibly inhumane experiments on living beings. Animal testing is NOT necessary!! Many brands (wet n wild, NYX, tarte, Anastasia Beverly Hills and more) offer great makeup that is tested on fake human skin instead of innocent rabbits and dogs.

Benefit Cosmetics They're Real! Lengthening Mascara is a pricey ($23 a tube and $12 for a mini) but fabulous mascara. It more than lives up to its promise of giving you gorgeous, long, and voluminous lashes that definitely look a little bit like “falsies”.
I’m a huge fan of natural makeup and don’t like really extreme or clumpy mascara, and They’re Real mascara almost looks as though it’s part of your eyelashes. It is very lightweight and comfortable to wear.
The applicator of They’re Real Mascara is ideal for lengthening and adding volume to your lashes. The bristles are thin, poky, and very durable, which not everyone likes, but I think those features make root-to-tip mascara application a lot easier. I also appreciate the fact that the bristles don’t break or get crushed once the mascara starts to dry out, a phenomenon that happens to me a lot when I use drugstore mascara.
The only complaint I have about They’re Real mascara is that it dries out very fast. I bought the miniature size from Macy’s and was heartbroken when it dried out (it didn’t flake but was difficult to apply) after 2 months of daily use. I think an expensive mascara brand like Benefit needs to have a longer lasting formula.
Overall, Benefit They’re Real Mascara is nearly perfect and a lovely mascara if you want to treat yourself. Just be mindful of the fact that it doesn’t last as long as most other mascaras.
Rhonda R.
Hastings, MN
33 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
I received a sample of this mascara and used it for awhile, so I have a good idea of how this product performs. My lashes are not crazy long, and I find that I have to use a lash curler to keep them from being too straight. This mascara was okay, but I don't think it's worth the money it costs. I'm not a big fan of the plastic wand, and I found that the bristles at the end of the brush were not very helpful with those hard-to-reach lashes since I felt like I was just poking myself in the eye with it. It also did not help curl my lashes, as I had to use my lash curler before applying it to make them hold a curl. By the end of the day, my mascara would be crumbling, which is not a good sign for me. I prefer many mascaras at the drugstore compared to this one, but I know it is a cult favorite, so I'm sure it was just my preferences keeping me from purchasing the full size. 
Kelsey R.
Brunswick , GA
10 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
I’m kind of a penny pincher, however when I️t comes to eye makeup I’m little more willing splurge. Even then, when I️t comes to name brand mascaras I’ll buy the mini bottle first just to make sure the big bottle is worth I️t. With that being said, I bought a mini bottle ($12) of this product, and tried I️t out before work. I was AMAZED by the results. I️t went on easy, and stayed on all night (I work at a busy restaurant too), and I was getting compliments on my eyelashes all night! I️ have sensitive eyes, and this formula didn’t give me any reactions at all. Needless to say, I went and got the big bottle ($24) the next day. Highly recommend!
Briana S.
Miami, FL
50 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
OH EM GEE. I got this mascara as a part of my ipsy bag subscription and I can't begin to describe the experience that I had. When I first opened the tube, a huge  clump of mascara fell out staining my fingers. As I applied to my eyes, my eyelashes began to immediately stick together and look also like spiders. the mascara itself felt heavy on my eyes and I was so anxious to take it off and reapply with something else, but due to timing I decided to stick it out. Halfway through the night, I discovered that it smeared all over the bottom of my eyes and I looked like a raccoon. Once I got home it was a mission to remove it, to the extent that I lost lashes because of it. I would not recommend this product to ANYONE. 
Brittany P.
Gretna, LA
335 reviews
Beauty Junkie Expert Level 5
Review for: Black more...
I first tested this out in Ulta and I was debating whether or not to purchase it. I finally decided to order this product and I really love it! It is very black and lengthens and adds volume to you lashes. I like the applicator's hourglass shape as well! It also comes off very easily when using makeup remover. It does not flake when on my top lashes, but when I applied it to my bottom lashes, I noticed a bit of flaking at the end of the day, but since I already have very long bottom lashes, I usually don't use mascara on the bottom anyway. Right after I purchased this product the waterproof version came out so when I run out I would love to try the waterproof one..
Brianna C.
46 reviews
Beauty Junkie Expert Level 1
I feel mixed about this product I feel like it works very well as far as it being waterproof, making your lashes look long, and the longevity of it but that is also its downfall. It last too long and it is extremely hard to get off. Before I started wearing this mascara I had long full eyelashes and the more I used it the more it pulled my eyelashes out. I cannot wipe it off with a makeup wipe because it will stay on and this is what causes my eyelashes to come out to from constantly rubbing hard to get it to come off. I have learned to give and just let it stay until it comes off on its own which is in 2-3 days after I use it.
Vivian B.
Sterling Hts, MI
15 reviews
Review for: Black more...
I got a sample of this mascara and I had to buy the bigger version right when I could. My natural lashes are very short and thin, but this mascara successfully lengthened and added volume to my lashes. It doesn't rub off easy, so you don't have to worry about smearing and smudging. The only problem is that I struggle to get to the "hard-to-reach" lashes at the edges. I tend to have to put a few coats to achieve the length I want; but overall, the applicator does well to prevent clumping. In addition, the tube of mascara lasts pretty long. I would buy this product again, and I do recommend this product.
Ashley D.
Coralville, IA
267 reviews
Beauty Junkie Expert Level 4
Review for: Black more...
I am really not a big fan of this mascara. It works alright on the lashes but it isn't anything special in my opinion, especially not for the price. The  Essence Lash Princess False Lash Effect Mascara works MUCH better in my opinion! The brush is nice and it separates the lashes well but this just doesn't give me the volume or drama that I want. Also the worst part is this is absolutely HORRIBLE to remove! That might be a pro for some people but for me it would just destroy my lashes everytime I tried to take it off so I would end up just leaving it on and not even trying to remove it.
Teresa C.
Osceola, WI
803 reviews
Beauty Junkie Expert Level 4
Review for: Black more...
Last month my Ipsy bag came with a sample size of the Benefit Theyr're Real mascara and I was so excited to try it and then disappointed with it after trying it out a few times. I found that the wand was too full of mascara so it was difficult to work with and ended up being clumpy. I figured that it would get better as I was using it more and found that I couldn't get it off very easily with my regular eye makeup remover. I was actually losing lashes because it would not let go. I gave it away to a coworker. bummer for me.  Benefit Cosmetics They're Real! Lengthening Mascara
Brandy T.
Benton, AR
127 reviews
Beauty Junkie Expert Level 4
Do this give your eyes the bold pop look?
Mary I.
Eau Claire, WI
29 reviews
Beauty Junkie Expert Level 3
Is it worth how expensive it is?
Marlena B.
Fairfield, CA
14 reviews
What do you use to take off this mascara? I use coconut oil but I'd like to see if there are more options.
Marie T.
Avondale, LA
232 reviews
Beauty Junkie Expert Level 5
Would you say this is your holy grail mascara?
Karly R.
Raleigh, NC
27 reviews
I have been hearing a lot about how great this mascara is, but is it worth the price?

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