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Benefit Cosmetics They're Real! Gel Eyeliner Pen
5 varieties available

Benefit Cosmetics They're Real! Gel Eyeliner Pen


3.5 out of 5 stars
  • 5 Stars32%
  • 4 Stars25%
  • 3 Stars20%
  • 2 Stars13%
  • 1 Star10%
3.55 / 5 based on 6,859 Reviews


This Matte Black Gel Formula Is Waterproof And Won’t Smudge, Budge Or Dry Out For 24 Hours*. The Innovative Soft Accuflex™ Tip Hugs Your Lashline From Corner To Corner...The Closer The Line, The Bigger The Eye!

91% Said It Was Longwearing
88% Said It Hugged The Lashline
84% Said Eyes Looked Visibly Larger
  Results Observed In A Consumer Panel Survey On 32 Women After 2 Weeks


Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. [+/: Ci 19140 (Yellow 5, Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 77007 (Ultramarines), Ci 77163 (Bismuth Oxychloride), Ci 77288 (Chromium Oxide Greens), Ci 77289 (Chromium Hydroxide Green), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Ci 77742 (Manganese Violet), Ci 77891 (Titanium Dioxide)]. N‚å∞ 08395/A

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Top Questions See all 706 Q&A

  • leaves you with that kitten eye that we all love girls yo...1 Answers
  • Can u send me one to try out so i can review about it2 Answers
  • How does this compare to kat Von d’s liquid eyeliner?2 Answers
Benefit Cosmetics They're Real! Gel Eyeliner Pen
Benefit Cosmetics They're Real! Gel Eyeliner Pen
Reviews (6859)
Q&A (220)
Media (199)
  • "I'm the type of girl that wings out her liner nearly everyday. This product makes it super easy and quick for me to do. The flexible tip takes some getting used to, but once you do, it's amazing. The pen-like design makes it easy to control. The formula itself doesn't budge throughout the day. The only down side to this is the liner takes awhile to get to the tip, so sometimes I go overboard with the twists and too much product comes out. Oops. Overall, it's definitely worth the buy." in 607 reviews
  • "Love this liner. As someone who is absolutely horrible at using liners. this is super easy to use, makes even, perfect wings/cat eyes a cinch, and glides on with pretty much no effort, as well as being super black. It is long lasting, and looks good on its own or with additional black liquid liner on top. I usually only use other liners to touch it up." in 403 reviews
  • "The They're Real! Gel Eyeliner is personally my holy grail product. I cannot go a day without this product. It made my eyeliner routine so easy and quick in the morning. Love it!" in 340 reviews
April L.
Tarpon Spgs, FL
118 reviews
Beauty Junkie Expert Level 2
Review for: Blue more...
I got this from a friend who works with Benefit, and she started with “Not many people can use this, but you’re amazing at your eyeliner so I’m sure you’ll get it”... I should’ve taken that as a warning instead of laughing lol

First of all, the color is very pretty! I Was excited to see how I could incorporate this dark blue into some looks! Now, there’s a spinning click-er at the bottom of the liner that you rotate to push product up. Once you screw off the cap, there’s an angled rubber piece that the product comes out of (it bends the more you push down too, which can make for an inconsistent product placement). You can see the product kind of comes out straight rather than adhering to the angled shape... with that in mind... when you try to make a line (as if you were trying to line your eyes), the product comes out and runs so inconsistently it’s annoying. It’s like you push down (light or hard; I’ve tried both ways and it’s still inconsistent), and it’s clumped in the beginning with product and as you slide, it’s just streaky! No one wants that when trying to do eyeliner. It’s like you’re wasting product trying to cover what should’ve been a nice easy line to make. I’ve managed to make a pigmented eyeliner look, but it took some maneuvering when using the product and concealer to clean up what WASNT a sharp line I was going for! There’s just much much better liners out there than this.... But if you can get this product to look nice, it doesn’t budge! So that’s a plus!

I just don’t really recommend personally!

* Reference pictures. I have to click a minimum of 3 times at least to get a small dab of product out. Second picture is a couple clicks, just to show how the product comes out of the pen odd. First picture is a couple test lines to show the consistency. Even if I did a small amount of product, the lines were thin and streaky, so you’d have to go over them again to lay down more pigment. Some of the lines I used more product on but the lines still started in one clump and then slide into inconsistency.
Kat J.
826 reviews
Review for: Black, Other more...
So, this eyeliner has a lot of controversy. You either hate it, or you love it. I guess I’m somewhere in the middle because I do like it quite a bit, but it’s not my favorite. I’ve received deluxe samples over the years and use them every time.

This is a very pigmented gel liner that glides on pretty easily and doesn’t budge all day long. So that was really nice, knowing that my eyeliner wasn’t going anywhere all day. That also means it’s a little difficult to take off at the end of the day (unless you use Benefit Cosmetics They're Real! Remover). But that wasn’t a dealbreaker for me. You click the bottom of the tube and it dispenses just a small amount out of the angled tip. I liked how easy it was to apply, although I didn’t find it super convenient for a winged eyeliner look because I’m so used to using a brush tip for a crisp line.

Here’s where my opinion of the product wavers,... It can dry out if you don’t use it regularly. It doesn’t always glide so easily depending on how the tube is dispensing that day. It works great for a bold matte eyeliner (both in brown and black), but it has a couple of small flaws that make me hesitate before buying. So try it out for yourself,... See which group of people you belong to. The ones who hate it, or the ones who love it. Once you know which side you’re on, you’ll either never touch this Benefit product again or you’ll buy it all the time. Just see for yourself.
Valerie K.
38 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
I have a love & hate relationship with this product. I LOVE the product but I hate the applicator. They should really just scrap the pen design or make a better one. This eyeliner is truly black and it DOES NOT budge once applied. I've worn Benefit Cosmetics They're Real! Gel Eyeliner Pen to a Bikram Yoga class and I came out the class as flawless as I came in. I love that the pen tip is slanted but you have to wind the pen up a lot for the eyeliner to come out. When you leave the pen overnight and come back the next day all the extra product that should of came out the previous day is all over the pen tip. It is frustrating to work with at times but I do continue to buy it because I genuinely like it.
Mandy R.
20 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
This is my favorite eyeliner! I went into Sephora in 2015 and one of the workers did winged liner on me. I ended up buying it that day and learned how to do eyeliner for the first time. This got me into makeup. It's been 3 years and I still use this eyeliner to this day! It is a true black which is amazing, it is very easy to learn on (so this is perfect for beginners), it lasts a very long time, and it is waterproof (yes, it actually works!). I wear this when I go swimming or to the beach and it stays on perfectly in tact no matter how much I've gone in the water. This is an amazing eyeliner and would recommend this to everyone, especially beginners!
Sarah K.
30 reviews
Review for: Black more...
Ok for the price, this is not my favorite. I only bought this once, and would not again. Every time I open it, a bunch of product has bunched up to the top that I have to wipe of and waste or it will come off on my eye in a big clump. Once I’ve cleaned it off, it’s very difficult to figure out what the correct amount to push up is. Too much, and it comes off in a big clump and you can’t even finish it. To little and you get spotty eyeliner or none at all. I bought this, and honestly have been wearing no eyeliner instead of wrestle with this. On special occasions I always think: “hmm, maybe I’ll try again.” And it’s always a mistake. Run from this product. There are plenty of great products benefit offers. This is not one of them.
Kristina F.
Mount Holly, NC
141 reviews
Beauty Junkie Expert Level 2
Review for: Black, Purple more...
For the first week or two it works good.  It dries up in the tube so quickly, and falls out like pieces of clay.  As applying, you lose a good bit of the eyeliner because it just falls apart.  Once applied, it dries out in a few hours and looks crumbly.  I think it is pretty and looks good on the eyes for an hour- but it is not a great all day liner and it is difficult to remove.
Nika C.
Minneapolis, MN
13 reviews
Review for: Black more...
I really like this eyeliner. If you're looking for a bold look, this will definitely give it to you. You have to practice a little bit to get the wing right but for the most part, it's easy to apply and reasonably priced. The only thing I didn't like about it is that it would sometimes smudge at the ends which is odd because when I try to take my makeup off, it's kind of hard to remove. 
Margot K.
Matawan, NJ
45 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
Oh no, honey... this eyeliner is a tragic mess. In theory, it's kinda brilliant; the soft tip applicator, when it works, actually does produce a really nice wing. However, the formula is such a weird consistency that it very seldom actually makes a clean line, and let's not even talk about the lack of staying power. I had high hopes for this liner, they were not met by any means.
Kylie R.
Oceanside, CA
184 reviews
Beauty Junkie Expert Level 2
Total freaking flop dude. I WAS SO EXCITED TO TRY THIS PRODUCT. And I don’t know if I got a jank pen but product would not come out of the dang top and then when I would crank it a lot, it would just start pushing out all the product I could not use it, I used this about 5 times I put it in my makeup organizer for if I ran out of eyeliner, but it ended up sitting for a year and a half so I threw it out. I wished for a different experience.
Crystal M.
Orland, CA
166 reviews
Beauty Junkie Expert Level 2
Review for: Black more...
I was a little traumatized by my experience with the they’re real eyeliner. I was given multiple of the sample sized options and every single one of them was dry so I went out and purchased the product, and again it was dry. I tried returning it and the store said I was trying to swap it out with an old product, so to this day I haven’t been able to actually test it
Yanira S.
Chicago, IL
52 reviews
Is this a good product for people that can't do the winged liner?
galina G.
3 reviews
I found this eyeliner difficult to apply, is there a special way to apply it I'm not aware of?
Jen G.
9 reviews
Is this kind of like liquid liner? I like the pencils, but prefer the liquid liner, this looks like it's the best of both worlds?
K I.
16 reviews
Is it really worth it ?
Laura M.
Doral, FL
104 reviews
Is this liner long lasting?

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