I like to purchase sets because it gives me the chance to try a bunch of really cool items I may not otherwise purchase individually:) Then, if I like what I try I can go back and get the full size product:)
Depends, when you travel sets like this one is so practical. You have everything you need in a pretty box. You may want to bring your favorite brushes but you can also just use those in the box. It is so convenient!
I like to purchase the sets first to see if i like the products or not. if i don't like it, i don't bother purchasing the full size. if i do then i make note of that the next time I'm shopping at benefit & make sure i get the products i enjoyed
It depends what comes in them. Sometimes I love the full set, and in that case it would be cheaper than buying each item individually, but if there are only one or two things that I want, it is sometimes worth it to buy them separately.
It depends! I tend to find that around the holidays value sets are an enormous steal so I will purchase away. Sometimes I purchase a set and only find myself using 1 or 2 items so it doesn't justify my purchase
I buy full size. Ulta is a great place to buy their products because if for any reason you are not happy with it, as long as there is at least 80% of the product remaining, you can return it for a refund.