Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Benefit Cosmetics It's Potent! Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Eye Cream

BY BENEFIT COSMETICS #19 in Eye Creams & Treatments

4.0 out of 5 stars
  • 5 Stars42%
  • 4 Stars30%
  • 3 Stars17%
  • 2 Stars8%
  • 1 Star3%
4.01 / 5 based on 1,445 Reviews

Product Description

Benefit It's Potent! Eye Cream Beauty Shop by Category - Skin Care

see more...

Top Questions See all 99 Q&A

Benefit Cosmetics It's Potent! Eye Cream
Benefit Cosmetics It's Potent! Eye Cream
Reviews (1445)
Q&A (99)
Media (48)
Buy on Sephora*
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Shayla B.
10 reviews
Badge Icon
Beauty Junkie Expert
Level 1
This is the best eye cream I've tried so far. It moisturizers and hydrates your under-eye skin and also helps reduce wrinkles that come along with aging underneath your eye. You do have to be careful to not get it in your eye though, as it does burn. Overall, I definitely reckoned if you want to splurge on a good eye cream!
Chloe L.
Rowlett, TX
28 reviews
Badge Icon
Beauty Junkie Expert
Level 1
This stuff is phenomenal and a single jar will last you an incredibly long time. When they say it’s potent, it really use. You barely need to touch the jar and you have enough for both eyes (and the adorable packaging is obviously a plus). This isn’t advertised as some quick fix for any undereye issues you may have (wrinkles, darkness, etc.), it is merely a lovely moisturizer with a subtle, pleasant scent for the average gal. I honestly would be content with using this permanently.
Yolanda C.
Whittier, CA
54 reviews
Badge Icon
Beauty Junkie Expert
Level 1
So, this comes in a small glass jar, and it seems like there isn’t much but trust me a little goes a long way. When I first started using this, it felt great and I can see a difference. But the more and more I use it, I can see less and less results. I’m not sure if this is the products fault or if my skin just got used to it. Time to find something stronger. Does smell sort of pleasant and is best if kept in the fridge to keep cool.
Taylor N.
Casper, WY
31 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Review for: Mini
I received this in a mini size since it was in a package with other items. I thought the packaging was nice and that it went on smoothly and hydrated my under eye areas well. If I got too close to my eyes it would burn for a while but that’s alright. I would purchase the full size in the future.
Andy R.
Thomasville, NC
18 reviews
Amazing feeling and smell! It works better than it says. I love this! I wasn't really into this vrand or products like this but it really changed my mind. Will be purchasing again and again.
Chaquetta G.
22 reviews
Badge Icon
Beauty Junkie Expert
Level 1
You can see this product at work in a matter of moments! It’s Potent instant takes away dark circles while leaving the under eye feeling supple and moisturized. I love to apply a thin layer and let it sit for a few minutes as a treatment mask. I would recommend this product for consumers of ALL ages.
briana m.
16 reviews
After hearing how great this product was I decided to try it out myself, only to find out that it irritates my skin. I do not want to scare anyone off from trying this product, because there are other factors into skin irritation, but i did find that my under-eyes became red and raw to the touch. It’s a thinner and more chemically processed cream than I’m used to. This caused discomfort and makeup application to be more stressful. Be sure to check how your skin reacts with this product before purchase.
Susan D.
Bear, DE
107 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I picked this up from Ulta last week, and I’ve used it every day since. For someone with combination skin this is the perfect addition to my skincare routine. I was using Philosophy; however it was just too expensive. I will be buying this again
Owen H.
15 reviews
I used this product for over a month and I’ve noticed a big difference in the dark circles under my eyes. There not completely gone but there slowly fading away so fingers crossed this creme keeps working! It’s very hydrating and I love it!
Javoszia S.
Seagoville, TX
35 reviews
Badge Icon
Beauty Junkie Expert
Level 1
This cream just does nothing at all for me. The consistency great, the smell is mild but it just does nothing for me. A lot of people tend to love so I’d always suggest trying it out for yourself but I will not be repurchasing the product.
Alesia T.
184 reviews
How often do you use your ITS POTENT eye cream?
Jessica F.
131 reviews
Badge Icon
Wellness Guru Expert
Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Garden City, KS
110 reviews
Badge Icon
Wellness Guru Expert
Level 1
Is this product worth the price? Does it really improve the eyes?
Kristin F.
Newport, NC
78 reviews
I'm not a huge fan of wearing heavy make up. I rarely wear concealer or foundation but I have horrible dark circles under my eyes? I have been looking for a good cream/lotion that will help correct the issue without breaking the bank or breaking out my face. Am I right in thinking this is the product I am looking for?
Margaret M.
Phoenix, AZ
126 reviews
I'm very dry and need to even my texture out under my eyes. will this do the trick?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us