Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 295 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,248)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Gen H.
Boise, ID
29 reviews
Beauty Junkie Expert Level 1
Purchased at: Sephora
Um... I think my definition of potent and Benefit’s definition differ greatly. This did absolutely nothing for my dark circles, in fact, drinking more water and eating less salt before bed has more of an impact than this product. Overpriced, but could be useful as an all over cream. Just don’t count on your dark circles to change, they’ll be there a month after using this regularly. Thoroughly disappointing.
Rebecca W.
Encinitas, CA
33 reviews
Review for: Benefit It's Potent! Eye Cream more...
Useless. I tried to love you but it just doesn’t work. Also it dries out SUPER quick so every time you go to open it it’s just less and less product that’s evaporated. Didn’t see a change with my circles at all. Not worth the price- I’ll pass.
Christina🎀 B.
San Diego
10 reviews
Review for: Benefit It's Potent! Eye Cream more...
Didn’t really do much when it came to dark circles. Used for about 6 months and went through 2 bottles of this. Very hydrating and helped a lot with puffiness but dark circles on the other hand did not have results
Lucky K.
Ponca City
7 reviews
Wasn't very impressionable Benefit Cosmetics It's Potent! Dark Circle Eye Cream I woke up the next morning and my eyes were as dark as ever my fiancé bought it for me
Madelyn P.
23 reviews
Beauty Junkie Expert Level 1
Purchased at: Benefit Cosmetics
I saw little to no difference with this product. My dark circles are still there and as prominent and ever. Very pricey for such a useless product. I’m not repurchasing & I do not recommend. I usually love Benefit...
Jacquelin A.
Cary, NC
206 reviews
Beauty Junkie Expert Level 3
Sadly this made me break out in a small rash all under my eyes. I got this eye cream in a sample set and was excited to try it out. It was a creamy formula, i just wish it worked out better for me.
Mikayla C.
Carbondale, IL
21 reviews
Review for: Benefit It's Potent! Eye Cream more...
Unfortunately, I ran into nothing but problems with this eye cream. Every time I use this it burns my eyes very badly. Also, I never saw a difference in my dark circles or fine lines under my eyes. I would not buy this product again.
Emma H.
5 reviews
Tried this product only a couple of times because every time I put it on it irritated and had a burning sensation under my eyes. Very disappointed
Helen W.
Co. Durham, Co. durham
7 reviews
This product burns on application for me and as a result i end up having red patches under my eyes. I have tried it several times and still have the same result. So for me, it is a poor rating, I understand that not all products work for everyone.  
Jenny T.
Woodside, NY
188 reviews
Review for: Benefit It's Potent! Eye Cream more...
I do not like this eye cream at all. This was very bad for my sensitive eye area. It made my eye area bumpy and irritated. I gave it multiple tries, but every time I tried, my skin did not react well. It works well for other people. If you have sensitive skin, I do not recommend this.
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.