Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 295 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,246)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Austin, TX
838 reviews
Beauty Junkie Expert Level 5
This is my favorite eye cream. It’s very affordable and I can noticeably see a difference when I use it every night & day. It’s very hydrating and not heavy. It soaks right in to the skin. Definitely recommend this.
Jenna C.
Temecula, CA
85 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I give this three stars. This eye cream does nothing for my dark circles, which is claims to fix. But it does help with puffiness. It also is super moisturizing! I tend to use this as an eye cream at night. I store it in the refrigerator.

After long, sleepless nights it makes a great eye mask. Take a glob of cold cream and slather it under your eyes. It takes about 20 minutes to absorb. But the difference in my under eyes is fantastic!
Vanessa P.
San Jacinto , CA
80 reviews
Beauty Junkie Expert Level 2
This is a hydrating under eye cream that improves dark circles over time. My eyes have been really dry and this has been helping a lot. It’s priced about the same as other brands
Julie M.
41 reviews
Beauty Junkie Expert Level 2
This product was good, but I dont think it really help firm up the skin under my eyes, or helped with dark circles, but I did find that it helps with puffiness and redness a bit.
Renee M.
75 reviews
Beauty Junkie Expert Level 2
Smelled good but didn’t really do anything it seemed, I purchased it from ulta beauty and the Benefit rep kept assuring me it was the best thing since sliced bread but sadly it was not
Whitney H.
8 reviews
Received this as a free sample, and enjoyed how it wore under makeup, and helped w dryness. Didnt see much for dark circles though. May be great for someone with just dru crepe undereyes and not alot of treatment for circles.
mcclain h.
10 reviews
Review for: Mini more...
I got the mini size from a kit. I thought it made my eyes feel hydrated for sure. My makeup set well over it and it didn't cause any problems for my makeup application.
Sara H.
79 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I really enjoyed this eye cream although if I could change anything, it would be the scent. It doesn’t smell bad, but in a world full of options, I found I was reaching more often for other products.
Candy F.
5 reviews
Review for: Benefit It's Potent! Eye Cream, Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
A la verdad mis círculos negros casi no se notan, pero el poco tiempo que llevo usando este producto, me he dado cuenta que este ha sido cómplice de la mejoría de ellos
Alesia c.
201 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I've had major bags under my eyes since college and have tried a ton of different products, but this is definitely one of my favs!! Not only does it work ALL DAY LONG, but it really moisturizes your skin and leaves it silky smooth! I feel instantly younger after I have out some on and love all the compliments I get for looking so refreshed and happy ;) Highly Recommend if you have any bags, dark circles, etc!
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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