Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Chloe L.
Carrollton, TX
34 reviews
Beauty Junkie Expert Level 1
This stuff is phenomenal and a single jar will last you an incredibly long time. When they say it’s potent, it really use. You barely need to touch the jar and you have enough for both eyes (and the adorable packaging is obviously a plus). This isn’t advertised as some quick fix for any undereye issues you may have (wrinkles, darkness, etc.), it is merely a lovely moisturizer with a subtle, pleasant scent for the average gal. I honestly would be content with using this permanently.
christina c.
Hollister, CA
8 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I tried this everyday for at least a month it kept under my eyes hydrated but unfortunately I seen very little results for helping with my wrinkles... there was also very few change in my under eye circles
Berlynn Y.
Denison, TX
390 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
This was a last-ditch-effort purchase to help with the genetic dark circles under my eyes and I swear it's not just wishful thinking or mind over matter, it's helped. I have very dry skin so this soaks in quickly and I can continue about my makeup routine. I also use it at night after washing my face. A little seems to go a long way so it's worth every cent. I feel more confident because of this product and five stars simply isn't enough. I love it THAT much.
Alexa S.
Bronx, NY
28 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I first tried this product out when it was used on me at a makeup counter at Sephora. My under eyes are usually dark and puffy and this really helped to reduce the puffiness so that my makeup application was flawless.
Crosby P.
Lawrence, KS
31 reviews
Beauty Junkie Expert Level 1
As someone who doesn't need to use eye cream I find this to be a pleasant way to dip my toes into more mature skin care, it's not oily and is good for sensitive skin which is great! It's not very perfumed which is good near eye area.
Yoana D.
40 reviews
Beauty Junkie Expert Level 2
I don't really know yet how well it work s long term at removing dark circles and bags, but i got a sample as a free gift with purchase from Benefit, and so far i really like how it feels on my under eyes, its really smooth and thick so it stays on for a while. I am curious to see how well it works in the long term, will keep using and keep you updated : )
Nichole M.
St Clairsvle, OH
10 reviews
I love this eye cream! It does a great job of fading my dark circles and keeping the area puffiness-free. a little goes a long way so it's easier to justify the price tag. one pot lasted me a year.
Varsha S.
San Ramon, CA
184 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I was looking for an eye cream especially for my crazy dark circles ... After searching a lot I found this one and thought of trying it out to see if it really helps with dark circles like most of the reviewers claim it does. I've been using it for over 2 weeks and am extremely disappointed. It just don't do anything for me. Very disappointed. Will update my review once I have used up all the product. I have to use it Coz it's pretty pricey!!!
Johanna H.
16 reviews
Beauty Junkie Expert Level 2
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This cream goes on smooth, and a small pot lasts forever! I did not see a difference in the use of one pot. However I would purchase another, as application was smooth.
Desiree B.
Simi Valley, CA
33 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
Benefit's It's Potent! Eye Cream is the stuff dreams are made of. It does not aggravate my sensitive oily skin and is not the least bit greasy. My dark circles are minimized and puffy eyes are deflated! The fine lines around my eyes have begun to smooth out after a couple applications. The trick with eye creams is to let it soak in for a couple minutes so it can fully penetrate the skin. I do this morning and night and the results are fantastic.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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