Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Evelynn D.
90 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
The price… Worth it! I have used this on my mom and my cousin and they had amazing results instantly.. really does work ! I personally have never used it but I did apply to them and touching the formula I would say that it seems very gentle on the skin and is creamy so your face will be irritated. Highly recommend!
Leanne F.
Dover, DE
90 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is okay. I wish it felt cooling under the eye but it feels kinda heavy. I wouldn’t buy again though. It kinda improved my dark circles but not a lot.
Sarah C.
Lacey, WA
74 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
This product really helped my under eye. Previously, I didn’t feel like I needed eye creams but this on made a huge difference when I put my under eye concealer on
Tanya S.
Washington, D.C.
8 reviews
I received a tiny sample of this in a Sephora purchase so I can't speak to the long-term effectiveness but this is pretty moisturizing in the time that I used it!
129 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I bought this at Macy’s it was recommended to me by my benefit brow lady I didn’t really like the product because it felt a little to rich for me but it does work
Kayla G.
deland, florida
34 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Love this product! Helps with dark circles and bags! Trick in using it but jt in the fridge for five minutes before use and you will not a even bigger difference!
• C.
31 reviews
Beauty Junkie Expert Level 1
The smell of this makes me think it isn't the best. I used a bunch of their skin care for a week and broke out super bad and I think it's the smell of everything.
Jessica P.
6 reviews
While this product did soften my eye area dramatically, it burned when I applied it. Now, my skin is beyond sensitive so I am used to cream burning. I got the small jar and honestly this was so much of a hassle to get out because the product would get stuck in the crease near the top. For a young adult, my eye area is quite wrinkly because of the dryness/regular allergic actions to the air, but I can say my deep wrinkles and even the bags under my eyes aren't as noticeable. I probably wouldn't buy this again. The only products that I truly love from Benefit's skincare line is the Total Moisture Facial Cream, and the face wash, which I have repeatedly purchased many times.
Tiffany G.
West Haven, CT
33 reviews
Beauty Junkie Expert Level 2
Amazing eye cream especially for the price point! Very reasonable! Definitely smooth fine lines and depuffs!, Storing in the fridge gives you the extra cooling sensation and helps even more with depuffing! definitely would rebuy. recommend to anyone!
Kara B.
St Petersburg, FL
19 reviews
Was just ok for me. It didn’t help too much with my under eyes and my fine lines. I only had a small sample of it. But not sure if I would buy a larger size or not
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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