Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Shannon B.
Ozark , AL
31 reviews
Beauty Junkie Expert Level 1
I adore benefit cosmetics, and the it's potent eye cream is no exception. It delivers the results promised and helps take care of hydration without irritating my eyes.
Jojo L.
Tacoma, WA
76 reviews
Beauty Junkie Expert Level 2
I love everything Benefit only because it's perfect for my skin. I helps my skin glow and look radiant and fresh. This is one of my favorites and I absolutely love it.
Gina S.
4 reviews
I really like this product it has helped clear up some of the fine lines and wrinkles under my eyes. It is smooth and you don't notice it is there after you apply it.
Alina D.
Roseville , CA
117 reviews
Beauty Junkie Expert Level 2
This product doesn't sit well on my face or mix with my makeup. It balls up every time I try to apply makeup on top of it. It didn't brighten or hydrate my under eyes
Christine T.
Garfield, NJ
90 reviews
Beauty Junkie Expert Level 2
I feel like this product is over priced and delivers no results. It's extremely thick so it may add hydration. However it doesn't help with dark circles or fine lines
Layonna C.
Spotsylvania , VA
96 reviews
Beauty Junkie Expert Level 2
I love using this before applying my makeup .. it adds just the right amount of moisture under my eyes . I think it also helps with keeping my concealer from cracking
Elyssa C.
Bellingham , WA
20 reviews
Beauty Junkie Expert Level 1
Got this as gratis when I worked at the Benefit counter and I still use it every night. Honestly if you're someone with dry under eyes, it's worth the money. If not, it's not a necessity.
Kristy H.
594 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
First i thought the packaging was cute. Other than that I did not like this product. The smell is horrible and this did nothing to my under eyes. I ended up returning
Kaitlin G.
Miamisburg, OH
29 reviews
This eye cream is one of my holy grails and it's a must for my nightly routine. I put this on before bed and I wake up looking rejuvenated and bright. I love how this makes my dark circles disappear!
Kori M.
Macon, GA
111 reviews
Beauty Junkie Expert Level 2
Mom of an infant and a husband who's a police officer... so i don't get much sleep 😊 this cream works wonders with my puffiness and keeping my under eye moisturized
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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