Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
14 reviews
Beauty Junkie Expert Level 2
BEST EYE CREAM EVER!!!! I literally ask for this eye cream every Christmas. It does an amazing job of calming down any tiredness that may show up on my eyes the next morning.
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Atkinson, NH
16 reviews
Review for: Benefit It's Potent! Eye Cream more...
This was definitely a disappointment. It literally did nothing and seemed to never dry. It was just a watery mess that didn’t actually go into the skin but rather slime on top. I don’t recommend this.
Shayla T.
Santa Cruz, CA
25 reviews
I love this! I use it mostly at night but occasionally in the morning when I look extra tired. It super moisturizing and I've noticed it plumps the skin under my eyes so that my lines are less obvious.
Deidra R.
73 reviews
Beauty Junkie Expert Level 2
Only eye cream I've used in recent times that I actually feel like does something for me. It has a slight tingle but not bad and I feel like it has slightly brightened my undereyes.
Krista H.
Scranton, PA
211 reviews
Beauty Junkie Expert Level 5
This does a wonderful job of fading the look of dark circles but I noticed that it's not very hydrating so it didn't help with any of the fine lines or texture under my eyes
Maddie B.
Hilton Head Island
10 reviews
It really has helped me improve my dark circles and fine lines. I have had it for a while and I'm still not out. It does not take much per use. Definitely worth it for me.
Alyssa R.
Lansing , MI
62 reviews
Beauty Junkie Expert Level 1
I liked this product, but I didn't seem to notice a big difference when using it. I got it as a sample in my Birchbox, but I don't think I would buy the full sized product!
Kristen Melissa M.
226 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I enjoy this eye cream. It is very soothing and cooling . It is a product that is cooling whether you refrigerate it or not. That is something that really makes me enjoy this product that much more. The fact that you get the cooling sensation whether you use it from the jar as is at room temperature or you decide to put it in the fridge for a little extra umph is a big plus to me. I do recommend it . This cream is great for dark circles ! It isn't greasy , it's comfortable , it absorbs into the skin and because of all of these things I can put my eye make up on after if I want to use it in the morning not just at night .
Katrina O.
Sunnyvale, CA
13 reviews
To be fair, I've only used this product once but I didn't love how it felt when I put it on my skin. That being said, the packaging is so cute and I'm sure it would work with a longer trial period. 
Jamie P.
86 reviews
Beauty Junkie Expert Level 1
Great for fine lines, dark circles and puffiness. You can also put it In the fridge for added relief of puffy eyes. Cost is fairly reasonable. Little bit goes a long way.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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