Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Diana K.
8 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Unfortunately I have really dark circles and was looking for something to help me ! Luckily I found benefit dark circle eye cream ! After a few days of applying it , my under eyes started to lighten up !
Sara F.
Oldsmar, FL
33 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
Being a student who studies ALOT this product is a life saver. It takes bags the size of Alaska and turns them into beautiful smooth and even colored skin. Definitely recommend for any and everyone who is sleep deprived.
Amanda S.
Mabank, TX
107 reviews
Beauty Junkie Expert Level 4
I got this as a sample at ULTA and I really like how it brightens my eyes when I have dark circles. I also like that it doesn't take much to get the job done, which is a bonus!
Hannah T.
Montville, NJ
39 reviews
Beauty Junkie Expert Level 1
Really soft and smooth for the undereye, but I honestly didn't see much of a difference in brightening or fine lines. Just was moisturized for the time being while applying it.
Hope L.
55 reviews
Beauty Junkie Expert Level 1
It is pretty expensive, but it gives good results to make you look more awake and less puffy. If I wasn't on the budget I would buy it again. I think the packaging is beautiful and I would highly recommend to anyone who isn't on a budget.
Kate T.
Arlington Hts, IL
133 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This stuff works but trust the name! It IS potent! It seems every time I use it, I get some in at least one eye and baby, does that burn and sting like none other! It does the job though.
Valerie J.
39 reviews
Beauty Junkie Expert Level 1
I love this moisturizer, it’s super lightweight and I can really feel it working throughout the day! It doesn’t make me oily, and I don’t feel dry! It smells really good too!!
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Atkinson, NH
16 reviews
Review for: Benefit It's Potent! Eye Cream more...
This was definitely a disappointment. It literally did nothing and seemed to never dry. It was just a watery mess that didn’t actually go into the skin but rather slime on top. I don’t recommend this.
14 reviews
Beauty Junkie Expert Level 2
BEST EYE CREAM EVER!!!! I literally ask for this eye cream every Christmas. It does an amazing job of calming down any tiredness that may show up on my eyes the next morning.
Tatev S.
10 reviews
Review for: Benefit It's Potent! Eye Cream more...
I love the benefit brand and how cute their products are. I’ve been using their eye cream for several years now and couldn’t be happier. My under eyes get enough moisture and I wake up to no puffy eyes
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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