Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 295 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,246)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Jordan C.
New York, NY
155 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
Got the mini in a package from benefit. It was a good price point and you def get a lot for a mini. The smell of this eye cream is so good and it comes in the cutest little jar. It’s very light on my face which I love! Def repurchasing
Jessica L.
79 reviews
Beauty Junkie Expert Level 2
This is a really nice eye cream! The constituency and texture of the cream feels great and smooth and applying it is super easy. I can definitely tell that my eyes have been moisturized after using it. I have super dark circles and haven't really noticed much of a difference in those after using it but it does slightly help. Altogether I think it is a nice cream to keep my eye area moisturized and I would use it again.
Megan H.
Chesterfield, MI
27 reviews
Review for: Mini more...
This product has visible results and is very great! I got this as a sample and it has amazing results that you can see immediately applying the product! The best is that a little bit goes a long way the mini lasted me 3 months and I applied everyday!
Jenna T.
38 reviews
Beauty Junkie Expert Level 2
This eye cream is the best! I received the Benefit Cosmetics It's Potent Eye Cream as a gift last year for Christmas.  It was in a gift set along with a few other Benefit skin care products.  This one was by far my favorite out of the set.  The eye cream is so rich and creamy.  I defiantly saw results soon after using this product.  I highly recommend this eye cream to anyone with aging skin.
Alex O.
84 reviews
Beauty Junkie Expert Level 2
This product helps with dark under eye circles. I use it every night and morning before I put my makeup on. I have noticed a dramatic difference in my dark circles and the skin under my eyes is way more hydrated
Staci B.
8 reviews
Beauty Junkie Expert Level 3
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I LOVE benefit cosmetics and how their facial lotions work for me. I always have bags under my eyes and dry skin so combining this product with their facial moisturizer helped me big time! I will be buying again.
Ella P.
Portland , OR
604 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
I got a full size as a GWP at Macy’s (great, right!) and I’ve been using it for about a week. I think it’s a bit lackluster and don’t think it’s ANYTHING AMAZING. Seems like a starter eye cream for teenagers. I will not be purchasing
Alexis A.
Joppa, MD
42 reviews
Beauty Junkie Expert Level 1
I’m not one who gets dark circles or baggy eyes but I did test this product and I didn’t really see much of a change for me. I think it would work better for someone who does experience bags and dark circles.
Jennifer P.
Williamsburg , KY
172 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I got this in a set at Macy’s ulta also has it in that same set Macy’s just give better samples imo I loved the product worked good with the it’s potent face cream too I would definitely recommend to everyone
Barbara Y.
Los Angeles, CA
22 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I love this eye cream! It’s rich and creamy but not overly oily. It absorbs so nicely and I really saw a difference in my dark circles after a few weeks. It also seemed to be firming. Definitely a good choice
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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