Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Joslyn F.
Chicago, IL
33 reviews
Beauty Junkie Expert Level 1
This is always been one of my OG favorites! Perfect in every way! Just a tip to not apply to close to the eye or it will make your eyes itch because of the product being so absorbent
Jessie C.
Columbus, OH
18 reviews
Been using for about 3 months. It works well when it’s on, but I can’t say I’ve seen any lasting improvement of my under eye circles. But when in use, area under eyes looks refreshed.
Nicole H.
2 reviews
This product is somewhat helpful in moisturizing my dry skin around my eyes but has left me less than amazed. It works ok as an overall eye cream but is way over priced compared to cheaper drugstore alternatives.
Amy F.
17 reviews
I love the smell and feel of this product. It soaks in to the skin nicely and it doesn’t feel greasy at all. It’s a little on the pricier side, but I don’t mind paying it a little more for something I know works.
Courtney M.
Longview, WA
11 reviews
I've purchased this eye cream multiple times and it never disappoints. It smooths, hydrates, and depicts my under eye. I keep mine in the fridge and put it on at the end of a long day and it is so refreshing.
Sophia A.
88 reviews
Beauty Junkie Expert Level 1
This eye cream is the first ever eye cream I've tried! It makes me feel so refreshed and my face feels so moisturized. I also use the Benefit face cream with it and it does wonders!
Alison K.
Strongsville, OH
16 reviews
I really liked this eye cream especially for someone just starting out with using eye creams this is a great starting point. It’s not too heavy and intense but you are preventing.
Liz C.
Othello, WA
41 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
This winter I had a major case of dry cracked skin around my eyes for no apparen't reason. I've always had allergic shiners and with working full time and being a full time student...hello puffiness. My under eyes were a disaster. I have tried countless products over the years and this was the only one to actually work!
In one day I noticed a dramatic decrease in dark circles AND puffiness!
applying it is easy and very soothing. It leaves my skin feeling refreshed and smooth. It is a bit pricey but not when you consider how great it works as well as that you only use a pea size amount twice a day.
I have very sensitive skin and this product gave me no problems, even around the sensitive eye area. I apply it every morning and it helps keep the dark circles away and is a great primer for eye make up!
Jade W.
Baton Rouge, LA
15 reviews
Beauty Junkie Expert Level 3
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I really like this product. I feel like it leaves my under eyes refreshed and hydrated. I don’t have dark circles but i feel like this product helps minimize my under eye creases.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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