Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Allie E.
61 reviews
Beauty Junkie Expert Level 3
I was instructed by the woman working for Benefit that I should set this lotion on the skin below my eyes and allow it to soak in rather than rubbing it in with my fingers. I'm glad she instructed me to do so because I believe this helps allow the product to be effectively absorbed by the skin. This product is great for hydrating the under-eye skin that often turns into dark circles. The only problems I have with this product are that it leaves a somewhat greasy shine on your skin and that it stings pretty bad if you get it into your eye. I would definitely recommend this to others who wish to care for the sensitive skin under the eyes, just don't get it in your eye!
nanis G.
6 reviews
So far I've used this product for about a month and I've noticed a difference in my dark under eye area. My under eyes seem to appear lighter in color and skin feels soft after each application. Can't wait to see results after 2 months! Also a little application goes a long way. Definitely a plus!
Dareen T.
65 reviews
Beauty Junkie Expert Level 2
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This product moisturized my eyes and I loved it soo much and I would use this product a million times more it was soo good and it was not pricey at all. It was a very good product and I loved it I will buy it again.
Nicole A.
New York City
13 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I’m not sure if my product was expired or just had a weird smell to it but I was not a fan of this and I actually had some burning sensation under my eyes. I did see some results though.
Jennifer S.
Baltimore, MD
17 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I feel like this makes my under eyes even MORE dry than they already are. After using it for a couple of days, I started to get tiny little bumps under my eyes also( and I do not have sensitive skin) I am not a fan.
Jazmin Z.
2 reviews
Definitely potent! Base is so creamy for a moisturized lightweight and smooth finish. No improvement needed on this. My first time using and i would definately buy again. Thank you Ulta!
Rachel L.
Rochester, NY
30 reviews
Beauty Junkie Expert Level 1
This stuff is seriously incredible... it helps with puffiness, darkness and wrinkles. I had someone try it on one eye and not the other and the results were amazing! Right away results!
trina M.
64 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
This is a fantastic eye cream! When buying an eye cream I look for 3 things, thick formulation, a good sized jar that will last me a long time, and effective claims. This hits everything I look for in an eye cream. Its thick and hydrating, which is a must to make you look younger and make your under eye concealer not crease. I have noticed a difference in my hereditary dark under eyes and fine line reduction. Its a fantastic deal too with how much product you get for the price, it gets better too since a little product goes a very long way. No matter how dry and dark your under eyes are, i am confident this would help combat your issues. Highly recommend!
Krystal R.
Beaverton, OR
33 reviews
Beauty Junkie Expert Level 1
Just got this yesterday and already loving the results my eyes feel rested and so rejuvenated! Also you can use this cream as a mask around you eyes just leave for 10min then wash off!
Jerrica G.
Hampton, VA
391 reviews
Beauty Junkie Expert Level 3
This eye cream smells medicated, but I did see results after a week or so of use. There was less wrinkles and my bags under my eyes were less prominent. I highly recommend this product.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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