Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Cristal M.
Aurora, CO
411 reviews
Beauty Junkie Expert Level 5
Review for: Mini more...
I wanted to live this but it fell flat it was very dissatisfying I’m glad I bought a mini but upset it went with me o vacation first time and time user for this product I wouldn’t recommend
Alexa R.
Brighton , MI
64 reviews
Beauty Junkie Expert Level 1
I love the feeling and the smell. Haven’t been using long enough to notice a major difference. Price is reasonable and I find it hydrating. It isn’t oily and doesn’t mess with your makeup.
Ashley F.
Lake City, AR
24 reviews
Beauty Junkie Expert Level 3
Received a small sample in a birchbox a couple of years ago & it was amazing! I saw changes within the week. Back then I was in college & could never afford the regular size. So 2-3 weeks ago I was searching for a new eye cream & remembered this & how great it was! Purchased at Ulta. This second time around I am just NOT loving it. I am noticing tons of fine lines that I never really noticed before. No change in dark circles under my eyes. It burns my eyes badly! Even when I think it is dry, I apply eye drops & its like the cream ends up in my eyes & they burn. I had laser eye surgery almost 2 months ago and was thinking my eyes were pretty much healed, but I certainly do not remember this burning my eyes so badly the first time I used it years ago. I'll finish the jar but unless I start seeing some results I will not purchase again.
Nicole B.
Keeseville, NY
263 reviews
Beauty Junkie Expert Level 4
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I was pleasantly surprised how well this works! It really makes a difference. This brand never disappoints. I’m a huge fan! Great value. Worth every penny in my opinion! I will buy again!
Sujin H.
62 reviews
Beauty Junkie Expert Level 1
This product wasn't special for me. It had a slight smell that I didn't like and I didn't find myself using it. I think it expired by the time I opened it again. I wasn't impressed at all!
Kristen R.
Schenectady, NY
97 reviews
Beauty Junkie Expert Level 4
One of my all time favorites! Benefit has never failed me on their accessory face products- skin care, primer, setting sprays etc. Soft and smooth with a long lasting moisturizing effect!
Gabby Y.
Peekskill, NY
73 reviews
Beauty Junkie Expert Level 1
The it’s potent eye cream is great. It has apple extract and coco extract in it so it helps brighten the undereye and produce collagen and it so cooling that it feels great under the eye.
Lynae N.
Goodyear, AZ
35 reviews
Beauty Junkie Expert Level 1
Purchased this 3 times. I have naturally puffy eyes and this makes them look bright and over time my wrinkles disappeared. I'm 36 and I love this stuff. Can't beat it for the price too.
nanis G.
6 reviews
So far I've used this product for about a month and I've noticed a difference in my dark under eye area. My under eyes seem to appear lighter in color and skin feels soft after each application. Can't wait to see results after 2 months! Also a little application goes a long way. Definitely a plus!
Allie E.
61 reviews
Beauty Junkie Expert Level 3
I was instructed by the woman working for Benefit that I should set this lotion on the skin below my eyes and allow it to soak in rather than rubbing it in with my fingers. I'm glad she instructed me to do so because I believe this helps allow the product to be effectively absorbed by the skin. This product is great for hydrating the under-eye skin that often turns into dark circles. The only problems I have with this product are that it leaves a somewhat greasy shine on your skin and that it stings pretty bad if you get it into your eye. I would definitely recommend this to others who wish to care for the sensitive skin under the eyes, just don't get it in your eye!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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